Article Marketing For Quick Money! January 1, 2009
Posted by Riley West in : The Making of an Internet Marketer , add a comment
- Article Marketing
This page will provide you a couple of nice traffic freebies and a couple of other resource links.
The object is to provide you with article marketing traffic generation to an offer sales page so that you learn the process and earn some money.
You can earn some money fast with article marketing but you have to have the set-up in place.
Here is the essence of of that deal.
You set up a sales page and autoresponder series call Free Report Jackpot.
You write a couple or three articles on the merits of free reports.
The Resource Box points to your sales page and the traffic goes there!
See how many you sell. See how many names you collect.
Now, imagine how much traffic you’d get if you let these folks submit your article to hundreds of directories and ezines AND do it eight times a month for about $37/mo. They are who I use.
Don’t jump into the auto-submission thing at first. I know it’s tempting but if you hand submit at first, until you know what it’s like, traffic will start sooner.
Infrastructure First - Offers In Place - Traffic Is Next. December 27, 2008
Posted by Riley West in : The Making of an Internet Marketer , add a comment
Building Bridges
Hello Aspiring Internet Marketers!
I’m addressing this message to people who are interested in building a business online that will support them year after year and grow while doing it.
Here’s what you are going to need, beyond a computer, internet service, and a place to sit.
You are going to need a blog. You will use it as a content management system/blog combo and, you don’t know it now, but it’s super helpful in managing all your website offers. I recommend Wordpress and so does just about everybody else.
I highly and proudly recommend hostgator. I use them and I think they have the best support staff in the world! I think you should get your first domain name there and your hosting, too. Here’s why.
Hostgator comes with a ton of extras but, right now, you just want Fantastico and they give it to you at no extra charge. Fantastico will slap your Free Wordpress Blog up on hostgators servers at your domain address so fast it’s fun!
Now…I’m telling you exactly what I did to build my business. I went to Yahoo for my other domain name - rwestdotcom.com/. They make it so easy but here is the main reason to have them host your html web page offers.
I love how easy it is to fix a webpage at Yahoo. This is big! You are a beginner. There’s going to be mistakes.
Listen to this…when I spot a misspelled word on one of my webpages (and I have many and growing) I can, with one click, be right in among the files, and usually I can fix it right there. That’s without having to download the file out of Yahoo to my HTML editor, fix it, and then re - upload it.
This is a killer time saver and makes you look like a pro when you can fix a web page mistake on the fly.
So that’s me now. My blog is at Hostgator and all my HTML sheets are hanging over at Yahoo.
By the way, I have dozens of webpages selling for me on ONE DOMAIN and HOSTING plan at Yahoo. They don’t seem to mind heavy loading. Think about how much that saves you!
Here’s how that works. my domain name is www.rwestdotcom.com….if you go there it is my index page but I hardly ever use it.
But, if I want a salespage for my website tutorial I just bang out the rough draft and, with one click, I upload it to a new domain name that I just make up! Make them up intelligently so you can tell what it is from it’s file name.
It’d look like this ….www.rwestdotcom.com/websitesalespage.html and THAT is right where my website sales page resides. Go take a look. It took 5 to 10 minutes from scratch so you ought to be able to put a good sales page up in an hour or so.
I have one other piece of infrastructure that, for me is indispensable and that is my $20/mo AWeber autoresponder. This single piece of equipment is what makes it possible for your website/blog combo to sell something on automatic without you having to be there! You CANNOT do without it.
I almost forgot PayPal! Just do it. It’s so easy. You can get fancy, expensive checkout systems later when you might need them. This is how you get paid! Why not keep it simple?
Now, that’s the infrastructure. Here follows a list of other things you’ll need.
1. You’ll need a website HTML tutorial and the software. I have it for you.
2. You’ll need a blog installation tutorial to get your Wordpress Blog up at Hostgator. I have that for you.
3. You’ll need an FTP program for when you want to move a LOT of files really fast.
I have located two free FTP’s and I use one. I’m on Mac. I have them both for you here FREE! Cyberduck…and…Filezilla.
4. You’ll need an article marketing tutorial so you can learn to drive traffic to your offers and blog. No traffic no sales BUT…this is cool…blog’s attract traffic because search engines love them. Still, you need articles for great targeted traffic.
By the way, the first things I sold were the very things I used to do what I did.
If you want to see what I did go to my blog and look around a bunch. Click a ton of the links. Don’t worry, these links don’t cost me anything.
So what I am telling you is that my blog/web page combo works fine and is producing sales. You can have one just like this one. Just use all the things I did and copy me.
The only thing you can’t copy is the actual “copy” or words that I use in the way that I use them. They’re copyrighted.
And, you are going to have questions. Use me for that at riley@rwestdotcom.com.
This way works. I was shown it by my mentor at the time because he knew it worked. You are welcome to it, a proven path to sales and a growing business.
Here’s to your success,
Riley West - An Oregon Pioneer making his way in the trade
Make Yourself Feel Good And Make Yourself Some Money! December 26, 2008
Posted by Riley West in : The Making of an Internet Marketer , 1 comment so far
You Can Dress Any Way You Want!
December 26, 2008
Hello again:
Well, I hope you had a good Christmas. I also hope that you are feeling positive. It helps!
Here’s a way to feel better fast - Smile!
Scientists have proven that certain chemicals in your brain that make you feel good flood your brain cells when you turn up the corners of you mouth slightly. Even picturing a smile in your mind produces these chemicals.
So go for it! Smile. You’ll feel better. People you meet will feel better. It’s a winner all the way around.
I gotta think that you are interested in finding a way to make money online…am I right? Well, I am one stubborn guy when know I’m on the right path and I believe I am on the right path.
What path is it?
I picked the niche of Internet Marketing because I came from offline marketing and so much of this is the same. The big differences between marketing online vs marketing outside is the tools used and the cost to operate them.
Online marketing is incredibly cheap. With a little bit of labor I can set up a full fledged Internet Marketing business for under $200. That’s impossible in the offline world.
How can I say that? I have an offline business www.rileysrealwood.com/ Yep, that’s mine. Take a look. It’s named after me!
The overhead (cost of doing business) on that nice little store runs $40k - $45k per month) So, if you are using the 45,000/mo figure that means you have to PROFIT $1500/day to break even. That takes between 90 and 100 thousand in sales per month. Phew! No wonder so many of them go broke.
When I discovered Internet Marketing(IM) I was fabbergasted at the low operational expenses and at the same time overwhelmed with new terminology and equipment.
The marketing was about the same though.
I got thrown out of the store quite a while ago, so I had some time on my hands. And I had a laptop. And I saw IM as a fun opportunity.
So much money…so many ways to make it.
This morning, the morning after Christmas, I got up determined to do something for my readers in this post.
I’m going to tell you exactly what I did to get money going INTO my paypal account.
I’m also going to make you an offer that I am fairly certain a lot of you will want.
And then, if there’s is time I’m going to show you a “Biz in a Box” that I rigged up
But you are going to have to know how to do some things. The same things I did.
So, I barged right into Internet Marketing. I learned how to build a webpage.
Then I bought a domain name/ hosting package for it, and I put my webpage online.
I used FREE FTP and loaded some files by hand!
Then I started a blog. This one. I wanted to use the blog to detail my experiences going from knowing nothing about Internet Marketing to actually having money going into my paypal account. What a thrill!
You gotta get there! Don’t let the rush of making money out of the air… while you sleep, slip out of your grasp. If you are cut for this sort of thing then, by all means, do it!
Well, this happens. I’ll get a quick start tomorrow and finish this up.
Remember I’m going to tell you how I did it and what I used.
Then I’m going to make you an offer that I am sure you’re going to like.
And, I’ll show you that “Biz in a Box“ I rigged up so you can look at it thoroughly. I’ll show you the “kit and I’ll show you the kit deployed and working.
Biz in a Box - Everything you need
You May Be Able To Make Money Online By Yourself…But… December 22, 2008
Posted by Riley West in : The Making of an Internet Marketer , 1 comment so far
Removing The Barriers
Hello again!
In the last post I detailed one of the “stumbling blocks” I have encountered in some of the “Do It This Way AND You’ll Have Big Cash In Two Weeks!” type programs.
Yes, I have fallen for the siren salespage that made it all sound so easy. Hasn’t everybody?
My main point in the last post was that they always seem to leave something out. That is…that their “step by step” plan is missing a step or two!
It seemed to me that, no matter how hard I tried to follow the plan, that I would invariably get to that place where I didn’t know how to proceed!
In my case it was when I got to the step that started with “Open a Google Adwords account.”
For a lot of folks, opening an account is achievable, but actually building an ad campaign that earns money faster that it costs money is practically impossible.
There’s too much that can go wrong, especially for beginners.
So that’s one example of a place you can get hung up and even hurt, financially, if you don’t at least have some familiarity with the “step”.
And almost all the programs that claim to be “The Way” to making money online will have these “steps,” that a lot of people won’t get past. Be it for reasons of patience or whatever people hit points they don’t want to go past. It becomes too difficult for them and they either quit or look for another way, which is going to have the same problem.
I fought that a while. When I first started looking into this it all seemed so reasonable.
You see, I’ve been in marketing a long time…say 35 years. But NOT Internet Marketing, and, naturally, it has it’s own unique methods. And tremendous growth potential.
One thing I can say for certain is that ALL the current sales techniques were being taught to me by the world’s best in the late 70’s. BEFORE we had computers we used TV, Radio, Newspaper Display ads, and most important, cheap rate snail mail. (If you’d like to read a bit about it I have a free book offer here - a book that I contributed to.) If you want just go past the sales pitch, get your free ebook which is unlike all others, and sign up to get your FREE, PUBLISHED, NO BUGS VERSION as soon as it is out.
So, I saw this problem for what it was and I decided to eliminate my ignorance of all things mechanical in Internet Marketing.
My theory is that, as long as you don’t understand the mechanics (which I often refer to as “Infrastructure”)…the specific ones you don’t understand are going to stop you.
Well, I didn’t want to be stopped.
So I joined an Online Internet Marketing School and I immediately set about learning what I didn’t know and making a list of those things I had to have down pat so that I could do what I wanted to do.
And THAT’s Direct Sales by means of the Internet. At that time I knew Direct Selling but I didn’t know Internet Marketing Infrastructure.
Prior to this I really didn’t know what I didn’t know.
Things like “Building a Web Page.” I didn’t know how to do that and was seduced by those who said, “You can make money online without a website!”
Same with blogs, only I had heard that Google loves blogs AND now, every day, I get visitors to this blog from SERP’s (search engine page results) that Google served up to their query. (the words they typed in) A blog makes Traffic!
Other things I knew very little about were simple things like Domain Names and Hosting.
I avoided FTP (file transfer protocol) for a long time because I found a harder way first that was simply loading my website files up to my Hosts servers one at a time - by hand!
I could understand that. Then I found out later that FTP is FAR easier and will do other good things for you,too. Like back up large numbers of files or just transfer them someplace. Or duplicate or delete them!
I didn’t understand the autoresponder, list building, and email marketing. (Also known as “back end sales.”
Now I was on my way but I felt I needed to understand this at a higher level and I found that higher level training in a program run by Ken McCarthy called “The System.” I go into that a bit more on my next post. It’s important.
But, before I quit today let me tell you what my goal was, besides the obvious one of understanding Internet Marketing.
I wanted an online business that made money even when I wasn’t there to watch it!
Tell me that doesn’t sound great.
Now, I know what that takes and I am doing it…if at a low level. More on that later, too.
One more thing…if I had found this PDF when I started I would be a lot further along than I am. So, go there and get that. I’ts FREE!
Once again, it’s been fun…comments welcome,
Here’s to your success,
Riley West - An Oregon pioneer making his way in the trade.
PS: More on developing skills and finding your way in the next post. - rw
I’ve Always Been A Loner - But Sometimes You Need The Club! December 21, 2008
Posted by Riley West in : The Making of an Internet Marketer , 1 comment so far
Going it Alone?
Hello Again!
I started out knowing little to nothing about Internet Marketing and, if you are even a little like me, so did you.
Early on I ran into one of the very best things I could have. It’s an Online Internet Marketing School that has a low, one time only fee to join for life. It’s extensive and the information in there is top caliber. I still go there for a refresher course now and then. I’ll probably never quit.
I’m guessing but, I’ll bet good money that there is well over five thousand websites out there right now, telling you that they can show you the way to Internet Riches if you will just buy their “thing, plan, way, method, or secrets.)
I went for some of those and I ran into the same thing over and over. Either I didn’t like what they were showing me, or I didn’t trust them, or whatever…it wasn’t for me.
And there was one other thing I didn’t like. It seemed that there was always something missing in the program and that was the thing that would keep you from progressing to actually earning money.
One of the common “missing things” was Google adwords!
You’d get this new program and while still excited that this might be the way for you finally, they tell you to open a Google Adwords account.
Well, really, the account can be handy but there is a catch 22 there.
Yes, Google Adwords has made people good money time and time again and will go on to do so.
Always up for learning a new way to drive traffic to an offer, I plunged in. Opening the account was easy enough but I soon learned that that there were many subtleties involved and I got to understand them, but not overnight.
No, it took me a couple of months to start to really understand how it worked and that was only because someone else was paying for me to learn to use Google Adwords in order to drive traffic to their website.
That’s trust! By the way I studied Google Adwords with Perry Marshall’s stuff and, while I can’t say for sure, many top level Internet Marketer’s consider his stuff the very best. Try his free mini course.
You can make some big, bad mistakes in there and Google doesn’t give you your money back if it doesn’t work!
Check this out…I was running about $2000 per month in clicks and getting thousands of people to the website each month. It made a huge difference in sales at the store once actual, real, targeted traffic started showing up, on a regular basis, to their website.
Then they decided to get a “better website”. We also switched hosting companies.
I don’t know why I did this or even how it happened but here it is. We moved the website to another host and I built a few ads to start off with that were more relevant to the new website.
I must have gotten something wrong, but ONE thing was definitely a mistake.
I took off on a nine day motorcycle ride.
While I was gone business at the store slowed down quite a bit. First slowdown since I started driving traffic to their website. We talked every day and this thing was starting to ruin my motorcycle tour!
When I got back I ran to my computer (I should have taken it with me) and I found out that I had made a mistake in the new ads. I left a letter out of the url! One little letter! It was an “s”.
I had driven 700 paid click targeted traffic customers to the 404 Forbidden Zone!
That cost me $600 bucks and I think it cost the store a lot more than that because they were off 30% for 10 days and grouchier than a stepped on cat.
Oops! This all started because I bought a program that was going to teach me how to make money online, BUT FIRST, I had to learn Google Adwords. That set me back two or three months…BUT I did learn Google Adwords.
I also learned “Check Your Links”. Every time. I still do.
So the program I bought that said “BUT FIRST - you need to learn Google adwords!” should have added “AND to CHECK YOUR LINKS!”
See…they always leave something out. What’d I tell you. Caveat Emptor. Trust no one. Not even yourself.
This is automatic money online here! Only it can go both directions.
Once again, it’s been fun…comments welcome,
Riley West - An Oregon pioneer making his way in the trade.
PS: There is at LEAST one or two more posts coming on this topic AND why it forced me to do something that most folk’s don’t want to do…AND how that helped me make my first money online. I’ll see you there.
The Newcomers to This Business Get Taken Advantage Of - By Circling Sharks! December 18, 2008
Posted by Riley West in : The Making of an Internet Marketer , 3comments
Swimming Sharks
Hello Again:
It’s kind of funny… the shark in the headline thing but let me tell you there was a very popular book 20 years ago. It was a business book. A book that is supposed to enhance your ability to make money as an entreprenuer.
It was called “Swimming with the Sharks” and I bought it because I had one of those business books by the month club deals and I had to pick something.
I don’t think it did me much good but you are reading the posts of a man who has been in business for 35 years and who LOVES to read.
I also love to avoid sharks.
I am a relative newcomer to Internet Marketing but I have a deep history of sales and advertising and I want to say something here.
Internet marketing can be what you want it to be.
But, I want to describe the Internet Marketing World Online to you in a way that might help you.
Here it is…First this market is HUGE!
My research has led me to believe that the Internet Marketing Niche (if you could call it a niche) is not only huge, it is renewing itself daily. And growing…look at the economic news lately. That by itself could put the Make Money Online business into the single fastest growing segment of entrepreneurial commerce there is…anywhere. On Earth.
But let’s talk about right now.
My guess is 1/2 Million to One Million people wash up onto the shores of our IM world every day and few of them have a good experience. Why?
Because the established guru types already have it covered by promoting these “make yourself rich practically overnight with no skills or website by following my step by step plan” deals.
That headline might be a little over the top but can you imagine the effect it has?
Thousands of hungry newcomers hit this beach daily and face the dug-in withering fire of offers to make them rich in a hurry for $47 to $97. Very lucrative! For the Sellers.
Well, I don’t like that and I am realistic enough to know that I can’t stop it. So I’m carrying on.
I’m showing newcomers how to get started the way almost everybody did because it is necessary to go this way. It’s just that “Covering the Basics” is not titillating ad copy. Most people are barely interested, but, here’s the deal.
First, you have to learn the basics. Sorry to bore you or disappoint.
But the basics can be fun! Not to mention profitable. They work! After all, they are the basics!
If I was trying to show you how to take the engine out of your car I would hope that you knew how to use some basic (that word again) tools. Like a wrench.
If you go with these fast talking newbie scavengers you will be trying to work without knowing wrenches!
But you don’t have to and still many of you will. It’s more exciting. And folks are in a hurry.
Still, I decided to do this blog so that I could ease the passage of newcomers into this business.
It’s a loud business. It reminds me of carnival barkers only cleaner. Look for a minute and you may see yourself in the crowd.
Are you looking for the fast way? If so, I will not interest you, and you should move on.
If you are looking to start an online business, with the right tools, that will grow and support you, then you are in the right place!
I have working knowledge of the basics and I am currently using that knowledge to make money.
You could do the same thing. It works for me.
Here’s to your common sense and success,
Riley West - An Oregon pioneer making his way in the trade.
PS: I’m serious. So serious that I will offer you the best deal on the basic skills that ever existed. I know.I use this daily. I vetted it. Take a look for yourself… I think, if you are this far down the page you’ll know what you are looking at. Take a look.
If what you see is needing a little clarification, just email me riley@makinganinternetmarketer.com/
I’ll get right back to you. - Riley
Now That’s Good Coffee! The Sky Above, The Mud Below. December 14, 2008
Posted by Riley West in : The Making of an Internet Marketer , add a comment
Montana Cowboy Coffee
I talk to you all the time and I want to tell you a little about me.
I have some history. I’m 60 years old and have been in sales and marketing in the bricks and mortar world for 37 years.
I was a pilot and flew all over the Western United States and sometimes I landed on a little road out in the middle of nowhere to adjust the plumbing.
Whenever I was traveling I considered it a high level honor to be among the aviators. What a group they are!
Before that I lived in Montana and swam the horses across the river.
Later, while they were in much better pasture, I made that coffee that is still the best there is!
Try it!
Aluminum camp pot full of water. Get it boiling. Over a small fire.
Toss ordinary Folger’s into it. Don’t bother measuring.
After 1-2 minutes pour the hot coffee full of grounds through a t shirt in to another pot. Toss the grounds on the ground!
Throw some sugar into it. Pour into metal camp cups.
Sit back and look at the horses and the river you’d swam across.
Damn, that’s good coffee.
And look at the big beautiful sky with those huge white cotton candy clouds that came every day in August. Just before the lightning. Man, I loved it.
I forgot to tell you about my dog! Oh well…next time. rw
Merry Christmas.
Riley West - An Oregon Pioneer making his way in the trade.
www.makinganinternetmarketer.com - Have fun!
Updated! Did You Know a $7 Report Can Earn You Real Money? December 13, 2008
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Only Seven Bucks, Man!
Hello again:
You probably already know a little about good, low cost reports.
If you come around here often you know I am big on products that will…
One. Teach you a valuable skill…and
Two..Are an actual product that you can then sell.
Honestly…what could be better. You know there’s no free lunch.
I picked up on this quite a while back. Think about it.
You spot an under $10 plr report that covers something you need to learn and/or looks like something that would be a natural to sell on your site.
You pay some measly amount…usually under ten bucks, and download it.
You learn a valuable way to make money.
And you are provided the product and everything you need to sell it. And now, you start selling that. You just have to get started and it will happen.
Man, that sounds easy and straight forward.
Except for one thing. It’s always something. Ask Roseanne Roseannadanna! (Google her)
Like…do you have a domain name yet, and hosting. If not - full stop - you can go nowhere.
Pick a domain name and register it immediately. Or quit.
And…do you have hosting? (a place to hang your web pages. Your offers.) Get some right now and get this dumb obstacle out of your way!
Like…are you familiar with FTP and uploading HTML files to your Domain Address at your Host? No? Really! Get FREE FTP software for MAC… learn it in one day and get this obstacle out of your way! Really!
Yep, those few little things are what makes it impossible for good qualified people to get ahead in this biz.
My suggestion? Get ‘er done! Open the gates to IM Heaven! Knock down the obstacles! Figure it out! It isn’t hard! It just looks that way at first. Get with it! Just do it!
It is absolutely necessary and all those guys out there trying to sell you a “plan” KNOW in their heart of hearts that you won’t go anywhere because you can’t handle the basics.
What are the basics? I was hoping you’d ask.
First pick Hostgator and get a domain name and a hosting plan.
Why do I say that? I’ve had several and these guys are great! Best customer support I EVER had! Reasonable pricing too! Just take my word for it…my word is good. I’ve been there.
As for FTP? Surprise! It’s FREE! Choose Cyberduck or Filezilla and just go!
At the time of this post there is trouble at these sites but I guess it will be fixed pretty soon.
With the above in place all you need now is an HTML web page to upload! I call that “hanging’ the page.
Do it back and forth a few times (with changes), so you learn how to correct typos! Typos happen!
You do know how to edit an HTML file by now…right? If not you can know all about it here….WEBSITE EDITOR HERE!
So, now that I’ve bugged you about the basic stuff you may not know, let me make up for it by showing you this…
HOW TO GET STARTED PUTTING MONEY INTO YOUR PAYPAL ACCOUNT!
Just click here, buy it, and get to work. You are close!
One more time…
1. For simplicity Get a .com Domain Name for About 15 bucks and the reason I use the Hosting Plan below is 1. They are reasonably priced. 2. Best support in the world, no exaggeration. 3. Unlimited Sites - One hosting fee!!! That’s Hostgator and that’s the one I use and recommend.
You can get going today for $25 total for your first month and 10/mo after that! Do it! That’s HOSTGATOR!
Hostgator Rates
Use this FREE Software to make your pages.
Use this Free FTP for Mac and FREE FTP for PC to upload and download pages to your server.
Get this done and I’ll show you how to put a FREE Wordpress Blog up and running in 5 minutes.
Then I’ll show you how to put HTML sales pages up for your offers. That’s free too!
After that you can experience the fun of posting blog content and making you first sale happen.
You do this…you’re in business. And you control it!
And you did it all for $25. Not bad…not bad at all.
Email me if you have problems or questions. riley@makinganinternetmarketer.com
We’ll get you going.
Here’s to your success,
Riley West - An Oregon pioneer making his way in the trade.
And Now, Today’s Highly Relevant Big Offer!! December 13, 2008
Posted by Riley West in : The Making of an Internet Marketer , add a comment
Save money - Make Money
Hello again:
For those in a hurry…THE OFFER!
For those who would like to see the reasoning behind this…read on.
In Internet Marketing one of the most repeated dictims is “The money is in the list.”
So we try to get people signed up to our newsletter (series of emails containing good information on the list’s subject…this list concentrates on the Basics of Internet Marketing) so that we can do a lot better job with those that sign up.
As an Internet Marketer catering to other Internet Marketers (or folks who are looking into IM for any number of reasons…mostly financial) I have this perspective…
Visitors to my blog here are interested in Internet Marketing and many of them are new to the idea. Some visitors here are way past me in capability and I probably can’t help them. I should, and in some cases I have, asked them for help.
It’s an odd but pleasant surprise to see a well known Internet Marketer sign up or leave a comment, but it happens. I’m honored.
There I go again…digressing, swerving off the road. Bear with me…it’s worth it.
At the start of this post was talking about the list. I’m not going to go into deep detail about the list or list marketing. (email marketing) except one thing…How Do You Get Them to Sign Up?
Here is how it’s done currently. An opt-in form shows up a little after you hit the page. The opt-in form offers something relevant and valuable in exchange for the sign up. Some people sign up and some don’t.
It’s the ones that don’t sign up that are causing me a little angst.
Let me tell you why.
From my perspective, all visitors to my blog (center of my business) are welcome and it’s my job to try to help them. I like this job. I made it for myself.
A lot of you visitors can do it too. It is very important to me that I help you as much as I can or as much as you will let me.
Harking back to the idea that some of you sign up and some of you don’t is exactly what have been building up to.
In this world the visitors who sign up get “Ethically Bribed” with an ebook or two used as an inducement to sign up. But that’s not the only thing the subscriber gets that the non-subscribers don’t get.
There is the OTO. (IM acronym for One Time Offer!) It used to be the Thank You for signing up page that you would see after hitting submit.
These OTO offers range from big hype sales letters touting some relevant ebooks or software to truly unique products at truly huge discounts.
My OTO page is in the unique relevant products at huge discounts catagory - that’s the essence of my one time offer. You’ll see.
So I want YOU…the visitor who chose NOT to sign up to see the incredible offer too!
HERE IT IS! FOR THE NON-SUBSCRIBERS AS WELL..THE OTO - The One Time Offer!
Hint: This offer package is EXACTLY what I used to put together my Internet Marketing Business. The package includes 4 (four) products you can sell AND it includes 4 products you need to put together your own business.
Remember, all businesses start small and as the owner learns the business grows even more.
Thank You again,
Riley West - An Oregon pioneer making his way in the trade
The Evergreen Marketing Methods. December 10, 2008
Posted by Riley West in : The Making of an Internet Marketer , 7comments
Evergreen Means Always
Hello again!
Evergreen Marketing Methods? Yes.
This is a little like finding the treasure at the “X” on the map. I always wanted to do that. But knowing how to dig isn’t as important as knowing where to dig.
When discussing marketing and using the word “evergreen” we mean it in the sense that evergreen is timeless. It always works.
Hello fellow Internet Marketing Enthusiasts.
Unless you are a regular reader of this blog you probably haven’t run across me before. My name is Riley West and I now have a different career than I used to have.
I have spent 36 years years in advertising, direct marketing, sales, and putting together efficient (ie..makes money) ad campaigns for Brick and Mortar outfits. Mostly mine!
And now…well, I am in the arena of Internet Marketing. I retired a while back was bored in two weeks. I wanted to sell something. It’s what I do.
So I looked around and discovered the world of Internet Marketing. I liked what I saw. Mostly.
To me it looked exactly like the sales and marketing I had been studying, applying, and teaching in the furniture business for years.
Well, sort of exactly. If you don’t include the Internet itself, op-tin forms, and autoresponders, along with a few other tools of the internet marketers trade, it is very similar to traditional selling techniques.
The IM sales we are familiar are incredibly similar to the direct selling you have seen so many times. Anybody remember Ron “But Wait!” Popeil? Hint… The Veg-O-Matic.
Just as there are techniques and methods in offline business, there are also techniques and methods in Internet Marketing that you need to know if you want to make money online.
Like all business people, those who are ‘in the know’ use tricks of the trade that become second nature. You might think you know what these trade secrets are, and maybe you do, in theory, but putting them into practice is a different matter.
I spent years in the furniture business and I can tell you that there are methods of selling, moving, and displaying furniture that someone outside the business can’t imagine.
The special techniques and methods that are the essence of Internet Marketing are also the MAIN difference between people who make money online and people who don’t. Those that earn their living from the Internet easily and instinctively, incorporate these trade secrets, these ‘Evergreen Methods’, into everything they do.
I’ve read hundreds of books on selling and marketing and this book was different. It was written up in an old ebook that I had purchased the plr rights to quite a while back, like so many others gathering digital dust on my hard drive.
As I was rewriting the chapters to use on my blog I noticed certain techniques were included in EVERY SINGLE successful sales page I had studied or built myself.
Sales pages that hadn’t made much money were the ones that failed to include these methods. I quickly realized that I had stumbled on to something pretty exciting.
I’ll tell you what that “something very exciting” is… I have read, and in some cases, studied hundreds of pitch pages. I’ve written several now in use. I filled a file with them.
So that you’ll understand, I am a compulsive consumer of marketing ideas. I always have been. I read about it at lunch! Unless I’m with someone. My car is full of marketing books and also some of those books like “Think and Grow Rich”. Not to mention tapes and cd’s. I think this is fun.
Anyway, I went back and sorted the salespages, into two piles…Successful and Unsuccessful.
Sure enough, the ones I knew were successful had many of these techniques employed and (you know what’s next) the unsuccessful ones had failed to use ANY of these standard techniques and methods.
The successful ones don’t use all the techniques in this book all the time, but they do use SOME of them all the time. I’ve not added any padding or fluff here. To the contrary, I have pared it down to what I think are the basics.
I want to emphasise that these sales principles have been around for a LONG time. It’s just lately that they have been applied to the Internet Marketing arena. I have been personally using them for almost forty years.
This book will take you straight into the sales principles that I firmly believe can be a life, and income changing, read for you. It sure was for me. I remember the very day I first ingested this information and it changed my life for the better right away.
You’ll recognize some of these some of these secrets…because you’ll have seen them on sales pages before. Or even TV and catalogues. You might even feel that these are old, worn out techniques.
LISTEN CLOSELY – You couldn’t be more wrong! Human nature does NOT change.
These are the Evergreen Marketing Methods of the Masters.
We’ll have fun with this, see you next post,
Riley West - An Oregon pioneer making his way in the trade.
