You Can Do This!
Hello Folks!
I started writing articles about Internet Marketing before I should have.
Even though I knew nothing about it, I had heard that it would deliver traffic!
And I knew, instinctively, that any web site would languish in despair, in the blackness of cyberspace, rusting and without hope.
I didn’t tell you this just to make a confession.
Nope! Instead I am going to tell you what I learned about article marketing that enabled me to make it work.
First thing…writing an article is real work, as in actual work that takes time.
It’s NOT hard work, though, so the emphasis I like to put into the work centers around making certain that I give the reader some information they can use for themselves and I stress the old axiom… “keep it simple.”
Since it is real work to write an article I feel I have to make it good for the reader and good for me. too!
I have already told you what I like to provide in an article for the reader but let me make it clear to you that I do it for my benefit. I’m pretty sure everyone else does too! Well, almost everyone. But I’m a marketer. I’m looking to provide information to people who want it enough to pay for it.
Here’s what I want from my articles.
The two most important benefits from articles are…Traffic to my site and… increased ranking for my keywords, which results in even more traffic.
It’s all about traffic. Let me explain.
Traffic is a very good reason for going through the work of writing an article. I don’t know how many of the authors that submit articles to, say Ezine Articles, are engaged in the fine art of marketing, but I’d say it’s a high percentage.
One thing, one sure thing that will kill a marketer and cover their site with cobwebs, is a lack of traffic.
And, you have to take into consideration the fact that there is more than one kind of traffic. There’s the kind that buys and the kind that doesn’t buy and either type is just as easy to get.
Article marketing empowers you with the ability to “sort” your traffic by their interests.
When you do an article about “traffic generation” people who searched for “traffic generation” will be transported to whatever page you linked to in the resource box!
I didn’t know that at first. I didn’t even know what a keyword was. More on that later.
The second HUGE benefit you MUST derive from your article marketing efforts is the real increase in rankings for your keywords which results in the actual movement of your website forward toward Page One at Google. I capitalize Page One because it’s so important.
The amount of traffic that can be generated by being at or near the top of Page One Google (my phrase) is incalculable. Valuable is the word.
To get this benefit for yourself just put your keyword in context in your resource box and create a link out of it to your site. Bingo! Your rankings increase. And, double bingo, when they click on your keyword, they are transported to your site, or wherever you want them.
These are called one way backlinks or maybe just backlinks but they can result in a page one position.
So my five tips for success at article marketing are…
1. Give information that people can use for themselves.
2. Use your resource box to move your site up in the rankings for that specific keyword.
3. Put your keyword in your title – I like it to be the first words in the title.
4. Put your keyword in your article at about the 1% range. That’s one of your keywords for every 100 other words.
5. This is just me. But, this is my article so here we go. Don’t misspell words! Use your spell checker and dictionary. If you can do it arrange to email your article to someone who will proofread it right away. They are more likely to find something that should be fixed than you are.
For many people, spotting a misspelled word in an article, is an indication that the author may not be so bright.
And, along the same vein, don’t use improper grammar. There are lots of guides to correct usage of language and they are easy reading. This is yet another good reason to have a proofreader.
You don’t get a second chance at a first impression! So make your first impression a good one, while getting better rankings and more traffic!
That’s article marketing 101.
That’s it for now,
Here’s to your success,
Riley West – An Internet Marketer in The Making
PS: You can learn a LOT about article marketing with this outfit called Submit Your Article without even joining up!
Copyright © 2009 Riley West
"What I offer here is the story of my progress from beginner to actually making money online."
