Internet Marketing Pilots Checklist October 31, 2008
Posted by Riley West in : The Making of an Internet Marketer , trackbackHello again:
One of the things I really don’t like is having to do things over because I didn’t do it correctly the first time.
But we all know that Men don’t like instructions.
Still…maybe they can live with a checklist, since many of our hero’s do.
People like Pilots, Submarine Commanders. That sort of people.
Sometimes I get my infrastructure all up, files named, links out all over, etc.
And then…something is screwed up!
Have you ever had to go all the way back redoing links? I have. Watch out! It gets ugly. But you just plow through it. Maybe after a beer or two and a nights sleep.
You see, sometimes I get ahead of myself.
It happened again today and I just have to put a stop to it. It’s maddening.
30 years ago I was a pilot. I knew how to fly those planes and I did so all over the Western United States. I was proud of my expertise and skills. And I loved doing it!
And I loved the view. And the time compression. We live in Oregon and have many friends in California and Montana. We could get to the Bay Area in 2 hours. LA …2 more. Fast. But, as usual, I digress.
Right now, today, even though I haven’t flown a plane for nearly 20 years I am certain that I could just walk out on the tarmac and take off…and come back. Alive. It would be fun. I should go do it. I still have my certificate.
I might not have any passengers, tho.
One of the secrets pilots swear by is a checklist. It’s required. A forgotten check item could kill you. I used the checklist almost everytime.
Actually I only forgot once and sure enough, I took off with my seatbelt not fastened. Worse, it was hanging outside the door about 3 feet!
I didn’t notice because I had my headphones on (they call them Clarks) and I couldn’t hear the fearsome racket that was frightening the sweat and her last two years, out of my grandmother in the rear seat!)
The belt with the big old chrome buckle on it was hanging outside my door and trailing back…banging like hell on the planes aluminum fuselage. It had prop wind and ambient wind, and it was ‘rippin” at 100 miles per hour.
Grandma hated that sound and I couldn’t hear her protesting in the back seat.
So I took off the headphones and suddenly I could hear her screaming and the ungodly loud racket of the seatbelt denting the side of my plane and wrecking the paint!
Grandma didn’t get back into the plane again, and she never asked again, and I don’t think I asked her anymore. I knew. She didn’t trust me anymore.
So, I’m going to make a Checklist for Internet Marketing Infrastructure Installation.
Because I can get really fouled up!
Think of all the things you have to do to get a sales page up and some traffic headed to it. I have actually started the traffic before I was ready…oops!
Let’s see…Gotta make the Salespage. Did that.
Paypal Buy Now Buttons
Put the right url in the return to merchant button
Test that.
Gotta make the Download Page
test all the links.
Spell check
Upload it and record the addresses
Make a webform for the autoresponder.
Check that.
Put in a couple of AR units to buy time.
You know what? This list isn’t going to do. It’s not complete enough or detailed enough to be bulletproof.
So, I am going to ask you folks to leave a comment that might go like this…Riley, here’s one…”test the whole system all the way to the download page” or “Opt in and test that!” Whatever. We have all experienced getting out of order.
We’ll get together a working Internet Marketing Pilots Checklist.
By the way, this would make a saleable product to the legions of newcomers to Internet Marketing that wash up on our shores everyday.
If you had the checklist ready to go in numbers, you’d just have to stand in the right place on the beach.
Checklist. Don’t leave home without it!
Thanks again - and please, leave comments!
Riley West - An Oregon pioneer making his way in the trade.
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