How to Get Targeted Traffic From Article Marketing October 29, 2008
Posted by Riley West in : The Making of an Internet Marketer , add a commentArticles can be a very effective force in driving traffic to a website.
A full description of how to use articles for targeted traffic generation is not possible in this short article. But I have a workaround for that.
If an article is constructed correctly and placed on article directories, it will get picked up by Google and others and offered up in the SERP’s…ie Search Engine Page Results. Google loves relevancy more than anything, so here are the things to do to insure relevancy.
First, here is what I call the relevancy chain. “First someone looks for “Article Marketing” as their Search Query…Google serves up “Article marketing” info…which will be SERP’s 1-10 (first page). One of those results is your article which links to your Article Marketing Course Salespage. Man, that’s hard to say out loud.
Let’s say you want to sell an Article Marketing Course that you are offeringon a website .
Well, lets start with the title. I wouldn’t use “An Article Marketing Course that will Work for You!
I’d use “Is Article Marketing the Targeted Traffic Tool They Say it Is?”
You see, your article and it’s title have to contain around five percent of the keywords you are targeting. I’d pick “Article Marketing” and “Targeted Traffic.”
Google will consider your article for “article” “Marketing” “article marketing” “Targeted” “Traffic” and “Targeted traffic”.
Well, there are going to be a whole LOT of searchers for those keywords and phrases. And I’ll bet there are a lot of buyers in among those searchers!
Next is Content. Content is King they say. You can’t just have keywords with dumb filler in between.
The article has to read well (Don’t alow typos!) and give useful information about, in this case, article marketing.
One more content consideration. Keyword density. I’ve heard 5% is fine…maybe even %10. Don’t over do it. Make the keywords flow like they normally would. Don’t “force” the keywords but don’t underutilise them, either.
So to sum up this article, I’d say that the 4 most important things are…
1. Make the title catchy and have the main keyword in it.
2. Have enough, but not too much, frequency of the keywords in your body text.
3. Have good content, well written and informative. Entertaining even, if you can! Know any good jokes? Just kidding! Maybe if it’s relevant to the article.
4. Have a link in the resource box to where you want them to go. And that had better be a good, relevant offer!
5.Ah, the resource box! This is your chance baby! Talk yourself up a little and give them good working links to somewhere YOU want them to go. Best advice I can give you? Just do it.
For a primo example of a good relevant article to offer link, try this!
Thank you once again - comments welcome!
Riley West
An Oregon pioneer making his way in the trade.
