My Methods Need Constant Improvement! October 12, 2008
Posted by Riley West in : The Making of an Internet Marketer , add a commentHello Folks:
It was a quiet night even though our University had it’s homecoming and the football team won, too.
I remember one year when they lost. Marie had a boyfriend and he was in the game. It was Thanksgiving day and little Marie cried all the way through dinner.
Little things like that give me reason to NOT take myself too seriously.
I have had my slow days. What I recommend is…”Just keep pluggin’ along.”
Seriously folks, here is what I do to move ahead. Every day I pick what I think is the most important thing I could accomplish that would move my business forward. That’s the thing I do that day. That’s 30 things a month and, actually, many other details get handled in the process.
A while back I had this one website promoting a weight loss product. Big Market. Huge. Lots of guys making good money.
Not me. I had a bounce rate of 70%. Now, I’m a little nearsighted. But my Clickbank bars were so short that I had to have a friend find them for me.
Whenever a check came in I was literally shocked! I was afraid to cash it thinking I may have to send it back. And in any case the amount coming in was not good enough by a large margin.
I’ve had several Internet Marketing boondoggles.
But, and I don’t take this lightly, a very major Internet Marketing guru who I have studied for months on end, said…”You might only be a couple of tweaks before you hit it out of the park!” (or something like that.) It may need more tweaks than one but surely it is finite.
Well, that gave me comfort because I had been slogging along at the bottom of all internet marketers setting records for small money for huge effort! And now I find out that my slogging days may be coming to an end?
What gives me that idea? Well, for one thing I am a bit of an optimist. And, for another, I have started this blog. This blog is going somewhere. It already has more traffic than other things I have done. And the traffic is increasing. Thank you, readers!
Why is that? This blog is going to grow for several reasons. One reason is.. daily progress, frequent posts.
The information in this young blog is coming to you from someone who has been in the trenches for a while now. I have even made some money. That’s a whole other story but, for now, suffice it to say that it wasn’t the way I had originally intended.
What I showed up here for was to find out what a wordpress blog is and see if I can turn it into a business by providing quality information to people looking to get into some form of Internet Marketing. Well, I gotta tell you…a Wordpress blog is an awesome tool.
I’ll keep you posted. (I wrote that last line and then noticed it was a little pun - not intended.)
Riley West - An Oregon pioneer making his way in the trade!
PS: For more more on Wordpress blogging platforms go to http://wordpress.org/
The 2% Rule and the Only Way Around it! October 12, 2008
Posted by Riley West in : The Making of an Internet Marketer , add a commentYou need to know what the 2% Rule is! Getting around the limiting effects of this rule is “easy” money in Internet Marketing (IM) and that’s a good thing.
Let me explain.
I originally set out to do affiliate sales by sending people to an offer (A sales page of someone else’s that I was a commissioned salesperson (affiliate) for.
Great plan - very simple since you don’t have to have a website, and you don’t have to deal with customers or email or much of anything, actually, except work to send customers there (You have to do that anyway) and collect your commissions.
But, you only have one shot! One chance at selling this person (note “person”) the product you sent him there to buy. One chance.
THE GURUS say that there is a 2% rule! (must be true) It’s a 2% closing ratio. A 2% conversion rate. This means..well..skip down.
This rule means that you have to send 100 people to the offer to get 2 sales. The GURUS get all into how much you can spend on advertising to get those 2 customers.
But, I asked, what about those 98 others who just went away? Who were they? Will they come back?
The answer is… yes, it was 98 of them. No, we don’t know who they are. Nope, they probably won’t come back…because they forget.
Now…here’s the solution to getting way more money per 100 than a mere 2% would provide!
1. Make your own website! It’s actually easy. One reason is so your website (webpage, landing page) won’t look like every body else’s. There are many good reasons. Your websites can be more effective.
2. Put a name collector (Opt in Box - Very simple) on the site and build a list. The names will come from a portion of the 98% you would have lost for sure without the opt-in box.
Now you are building a list…and not just any list…YOUR LIST of folks who came to your offer (because they were interested) and didn’t but and left the page. It’s fun when you get an email telling you someone just signed up to your list! Fun!
This list is your IM Goldmine. You can set it up so they get an automatic (you only have to write it once) email thanking them for their interest and inviting them back.
Just that move alone can easily double your original 2% to 4% and that alone would make this all worth it. (Effectively double your income)
But that’s not all! You are building that list! Your list of targeted buyers! You can set it up so that your list gets an automatic email once a week, saying hello and suggesting they come back to your site or offering them something else. (Say…a special offer!)
That’s it. Not only will you have expanded your marketing skills in a really important area but you will be able to do so much more this way.
So get it done!
Learn to build a website! (I swear it gets easy and even a little fun!)
Get an opt-in box and autoresponder working for you!
It will cost under $60 for everything!
3. Domain Name.
And that is everything you need to market! Sales! Now, you are equipped.
I would say that it’s at this point that you can really start moving ahead fast as an Internet Marketer. Be one!
Respectfully,
Riley West - An Oregon pioneer making his way in the trade.
