Internet Marketing Pilots Checklist October 31, 2008
Posted by Riley West in : The Making of an Internet Marketer , add a commentHello again:
One of the things I really don’t like is having to do things over because I didn’t do it correctly the first time.
But we all know that Men don’t like instructions.
Still…maybe they can live with a checklist, since many of our hero’s do.
People like Pilots, Submarine Commanders. That sort of people.
Sometimes I get my infrastructure all up, files named, links out all over, etc.
And then…something is screwed up!
Have you ever had to go all the way back redoing links? I have. Watch out! It gets ugly. But you just plow through it. Maybe after a beer or two and a nights sleep.
You see, sometimes I get ahead of myself.
It happened again today and I just have to put a stop to it. It’s maddening.
30 years ago I was a pilot. I knew how to fly those planes and I did so all over the Western United States. I was proud of my expertise and skills. And I loved doing it!
And I loved the view. And the time compression. We live in Oregon and have many friends in California and Montana. We could get to the Bay Area in 2 hours. LA …2 more. Fast. But, as usual, I digress.
Right now, today, even though I haven’t flown a plane for nearly 20 years I am certain that I could just walk out on the tarmac and take off…and come back. Alive. It would be fun. I should go do it. I still have my certificate.
I might not have any passengers, tho.
One of the secrets pilots swear by is a checklist. It’s required. A forgotten check item could kill you. I used the checklist almost everytime.
Actually I only forgot once and sure enough, I took off with my seatbelt not fastened. Worse, it was hanging outside the door about 3 feet!
I didn’t notice because I had my headphones on (they call them Clarks) and I couldn’t hear the fearsome racket that was frightening the sweat and her last two years, out of my grandmother in the rear seat!)
The belt with the big old chrome buckle on it was hanging outside my door and trailing back…banging like hell on the planes aluminum fuselage. It had prop wind and ambient wind, and it was ‘rippin” at 100 miles per hour.
Grandma hated that sound and I couldn’t hear her protesting in the back seat.
So I took off the headphones and suddenly I could hear her screaming and the ungodly loud racket of the seatbelt denting the side of my plane and wrecking the paint!
Grandma didn’t get back into the plane again, and she never asked again, and I don’t think I asked her anymore. I knew. She didn’t trust me anymore.
So, I’m going to make a Checklist for Internet Marketing Infrastructure Installation.
Because I can get really fouled up!
Think of all the things you have to do to get a sales page up and some traffic headed to it. I have actually started the traffic before I was ready…oops!
Let’s see…Gotta make the Salespage. Did that.
Paypal Buy Now Buttons
Put the right url in the return to merchant button
Test that.
Gotta make the Download Page
test all the links.
Spell check
Upload it and record the addresses
Make a webform for the autoresponder.
Check that.
Put in a couple of AR units to buy time.
You know what? This list isn’t going to do. It’s not complete enough or detailed enough to be bulletproof.
So, I am going to ask you folks to leave a comment that might go like this…Riley, here’s one…”test the whole system all the way to the download page” or “Opt in and test that!” Whatever. We have all experienced getting out of order.
We’ll get together a working Internet Marketing Pilots Checklist.
By the way, this would make a saleable product to the legions of newcomers to Internet Marketing that wash up on our shores everyday.
If you had the checklist ready to go in numbers, you’d just have to stand in the right place on the beach.
Checklist. Don’t leave home without it!
Thanks again - and please, leave comments!
Riley West - An Oregon pioneer making his way in the trade.
How to Get Started in Internet Marketing. October 31, 2008
Posted by Riley West in : The Making of an Internet Marketer , add a commentHello again:
There are undoubtedly many ways to start in Internet Marketing (IM) and the one I picked was to go to a sort of Online Internet Marketing School. Actually, more than one.
It was here that I was exposed to concepts such as Markets in general, specific markets, and how to reach them.
I was overwhelmed at first by too much information. There is a lot to learn. I wanted simplification. Slowly, I learned to simplify things for myself.
If you want to indulge in a super simple description of IM there is “Sales by means of the “net”.
And there’s others such as…”Put a good offer in front of the right eyeballs” or the shortest, and most succinct is “Traffic + Conversion = Sales.”
At first, because I knew so little, I was attracted to the affiliate sales method because it is so straightforward. But I was put off by Google Adwords. It intimidated me.
As an aside, I dug into Google Adwords last year and fired up some campaigns. Several were dogs and a couple were great. I had one Google campaign that generated a net profit of $60,500.
I am going to go into detail on how I made that happen in a future post. (I’m still editing it) If it worked for me there is no reason why it wouldn’t work for others.
But, back to the subject of this post which is how to get started in Internet Marketing. I recommend going to school (Internet Marketing School) and getting an education under you belt.
After acquiring the knowledge and skills needed to engage in IM you’ll be able to see what I see now. That is that there is a LOT OF WAYS to make money by means of the ‘net.
I’ve heard a lot of advice and one recommendation now sticks in my mind. If I had heeded this
guidance further back I would have done much better.
And that advice was given to me by one of the Guru’s I hold in the highest regard, and that man is named Ken McCarthy, the creator the System Seminar Internet Marketing Training.
He said, (may not be a perfect quote) that once you have the basics learned and are “in the game” in any way you are a player and way ahead of the masses.
So, the take away from this is…Learn the Basics, pick a way you’d like to go, and go do it! Once you are up and running you are probably only a few “tweaks” away from really hitting it.
One other thing. As you are acquiring your knowledge and skills, demand quality.
I think, if I was doing my best to guide someone to quality education and help it would be
1. Ken McCarthy’s System Trainings. His free info is better than most of the stuff you can purchase.
2. Sara Brown and Tony Shepherd’s “KickStart” program. This big folks - just go look!
3. And, for general education and support for a one time small fee for life - Profit Lance.
These are the one’s I settled into and I am still using all three. Probably always will.
By the way, this blog contains lots of pointers and advice geared to the Newcomers and some more advanced as well. I am the only voice in this blog at this time and have only been at it for a short time. The blog I mean. I say that because it surprises me how much good content, actionable information, and well considered resources are posted here.
I am also surprised at the amount of traffic coming to this blog.
This blog contains only that which I have actually done. Some of it was good, some just stupid and, fortunately, my Internet Marketing efforts are improving almost daily.
If I haven’t used it and benefited from it (or failed!) you won’t find it in here. More on that later.
Go get what you need!
Oh…one more thing. I have a FREE PDF titled (appropriately) The 10 Basic Things You Need to Succeed in Internet Marketing. Just click on the title to download! You are going to like it.
Well, that’s all for now - as always comments welcome.
Riley West - An Oregon pioneer making his way in the trade.
How to Get Targeted Traffic From Article Marketing October 29, 2008
Posted by Riley West in : The Making of an Internet Marketer , add a commentArticles can be a very effective force in driving traffic to a website.
A full description of how to use articles for targeted traffic generation is not possible in this short article. But I have a workaround for that.
If an article is constructed correctly and placed on article directories, it will get picked up by Google and others and offered up in the SERP’s…ie Search Engine Page Results. Google loves relevancy more than anything, so here are the things to do to insure relevancy.
First, here is what I call the relevancy chain. “First someone looks for “Article Marketing” as their Search Query…Google serves up “Article marketing” info…which will be SERP’s 1-10 (first page). One of those results is your article which links to your Article Marketing Course Salespage. Man, that’s hard to say out loud.
Let’s say you want to sell an Article Marketing Course that you are offeringon a website .
Well, lets start with the title. I wouldn’t use “An Article Marketing Course that will Work for You!
I’d use “Is Article Marketing the Targeted Traffic Tool They Say it Is?”
You see, your article and it’s title have to contain around five percent of the keywords you are targeting. I’d pick “Article Marketing” and “Targeted Traffic.”
Google will consider your article for “article” “Marketing” “article marketing” “Targeted” “Traffic” and “Targeted traffic”.
Well, there are going to be a whole LOT of searchers for those keywords and phrases. And I’ll bet there are a lot of buyers in among those searchers!
Next is Content. Content is King they say. You can’t just have keywords with dumb filler in between.
The article has to read well (Don’t alow typos!) and give useful information about, in this case, article marketing.
One more content consideration. Keyword density. I’ve heard 5% is fine…maybe even %10. Don’t over do it. Make the keywords flow like they normally would. Don’t “force” the keywords but don’t underutilise them, either.
So to sum up this article, I’d say that the 4 most important things are…
1. Make the title catchy and have the main keyword in it.
2. Have enough, but not too much, frequency of the keywords in your body text.
3. Have good content, well written and informative. Entertaining even, if you can! Know any good jokes? Just kidding! Maybe if it’s relevant to the article.
4. Have a link in the resource box to where you want them to go. And that had better be a good, relevant offer!
5.Ah, the resource box! This is your chance baby! Talk yourself up a little and give them good working links to somewhere YOU want them to go. Best advice I can give you? Just do it.
For a primo example of a good relevant article to offer link, try this!
Thank you once again - comments welcome!
Riley West
An Oregon pioneer making his way in the trade.
Keywords are Too Important to Ignore. October 25, 2008
Posted by Riley West in : The Making of an Internet Marketer , 1 comment so farI didn’t like the idea of “keyword research” when I first heard about it.
They were all telling me the same thing. They told me to “drill down” into niches and sub niches to get the low competition keywords that would give me the competitive edge.
It bored me.
Yet, I wanted to at first. I just didn’t get it.
Small things often surprise me. I remember when I first got into one of the Online Internet Marketing Schools I was really hazy about keywords and what they were for.
I was hazy and confused about everything!
I’d think “Who knows what this whole “keyword” thing is about.” It was hard for me and I’m not sure why, but, I don’t do well the first time through.
Later, when I found out that they were simply what searchers typed in when they were looking for information, I started to “get it”.
Google keeps all these searches in a huge database. You can search it to find search terms to make your webpage or article “findable”.
So you write an article about building simple websites. Or structure a website or blog to be found by those searchers who want to find “simple websites“.
Here it is. Google has saved every search phrase since the dawn of time.
If some searcher (and there are millions) types in “simple websites” he is likely to find your article or website about building simple websites.
If you have something that can help the searcher regarding simple website building you now have the opportunity to meet them right when they are in the mindset. After all they just typed it in. That’s timing!
Well, there is a lot more to keywords and almost ALL of it can be made to be productive for YOU. After all, a seller does have to meet a buyer…right?
So… if you want to be an Internet Marketer you can see that keywords often ARE the KEY!
I’ll see you on the road to success,
Riley West - An Oregon Pioneer making his way in the trade.
PS: There are “straightforward” ways to make money on the web.
Here is one…..WEBPAGE SALES!
Here is another….THE 10 BASICS
And another good MONEY MAKER….
More will be along soon, and it will be only the best, most basic, instruction geared toward making money on the ‘net!
“Opportunity is missed by most people because it is dressed in overalls and looks like work.”
Thomas Edison
I Did It Myself and So Can You! October 24, 2008
Posted by Riley West in : The Making of an Internet Marketer , add a commentHello Folks:
I can’t get over how many people are coming to this blog.
I did follow the instructions to a “T” and, apparently it works!
Thank you blog readers! Thank you for a really great e-book!
Anyway, if you’d like to see the book I followed to get this Wordpress blog up and running you can just click these words.
Interestingly enough, I am using a combination of This blog and simple HTML salespages. Yes I said simple!
When you get to that webpage above you’ll be looking at what I call a salespage. I made that one in a half hour and had it up on the web.
Now there are a lot of little attendant tasks that have to be done. These consist of things like ‘links” and testing those links.
There are download pages to attend to but really all that is is another webpage with links for the downloads.
I risk boring you. I know that. But I am excited to be able to offer people who want it The Tools they need to create a traffic generating blog with links to webpage offers.
Here is a FREE copy of my Ebook that includes not just a tutorial but also the software to do it with! It’s called 24 Hour Web Page Guru. That’s exciting. Take one.
Oh, and here’s the salespage for the website thing because the PDF, as good as it is, isn’t the only thing included. There’s a cool money making opportunity and I’m not kidding. You can check it out right here.
By the way, let me tell you what I do with ebooks, especially the ones I want to work out of and reference back over and over again.
I have them printed at Office Max and spiral bound with a clear sheet of plastic in front and a black sheet in back. Works for me.
And it’s quite cheap.
Thanks Folks - Please leave a comment
Riley West - An Oregon pioneer making his way in the trade.
PS: If I confused you (which I do to myself often) I wanted to show you
a killer startup bargain you could use to get ahead, Yes! Get Ahead!
Maybe you haven’t yet. You can now!
How To KickStart Your Way Into Internet Marketing -2 October 23, 2008
Posted by Riley West in : The Making of an Internet Marketer , add a commentKickstart Your Internet Motorcycle - You Need to Roll!
Making Money as an Internet Marketer.
Sara and Tony know how to do it and they can show you how to do it, too!
Hello Folks:
The first weekly lesson plan for The KickStart Course is out and I have read it all - twice! I’m signed up for the whole thing and will review it all!
This baby looks good! It is a totally ambitious project. But I have known these folks for some time now and I think they have the correct plan and the cheek to pull it off.
What they are offering, for $27 dollars per month, is weekly lessons with action plans, that, they say, will move you up and out to making money on the web.
Now, we have sort of seen this before. And much of the time it didn’t work out.
I feel most of time when it didn’t work out was because the course material wasn’t graduated up from the beginning like it should be. Or it was just bad.
You see…I know! I have been in the trenches. But I got out!
A beginner is a lost soul of a sort. They are hungry or they wouldn’t be there. Since they know little to nothing about Internet Marketing they are primo targets for the fast talking scams. Like hungry fish that spot a pretty lure.
We’ve all seen “How Would You Like to Earn $10,000 a Month Like I Do?” It’s a nice headline for sucking in a newcomer and taking their money! But they rarely deliver the goods.
How are you going to take a Newcomer to Internet Marketing and move him through the initial stages without losing them? That’s my interest since I am one of the ones who broke through the learning stage and put it together.
Even bolder is the claim that the newcomer will be “in the money” by the sixth week or so.
But that is the nature of Sara Brown and Tony Shepherd. Two of the best IM’ers I’ve met and uniquely able to know how to do it and show how to do it!
If you are looking for a way to get into the money this course will take you there.
I think! Honestly, I don’t know. But I have used all of their prior IM opportunities and I can vouch for the fact that it is all top drawer!
It helps that they are the kind of folks who answer your emails. (Maybe they are cringing right now because there is getting to be a LOT of people following Sara and Tony and they may get overwhelmed with emails)
A person can only handle so much!
Which is the exact reason they are initiating this project. Well, there are two reasons, actually. One, they can make money at it. Two, they can show others how to make money at it.
Fellow readers, I have been around the block! I’ve seen crappy work and I’ve seen Gold. And I gotta tell you, there isn’t much of the really good stuff. This is good stuff!
Sara and Tony produce lots of the “really good stuff” and I am proud to be in their acquaintance. They have helped me a lot.
Believe it or not, good help is not enough. You have to be a good student and having gone through university and flight school I know how the instruction to execution ratio has to go.
I wouldn’t want to dissuade anybody but let me say this.
My instructor showed me how to land each plane about 10 times. After I’d done it another 20 to 30 times by myself I was getting it. Landing a plane is not difficult, if you have the right mindset.
You see, this is a process, not a get rich scheme that leaves people feeling taken advantage of.
This blog is here to point out the very best ways to get started in Internet Marketing, and I will provide no less.
I am one of the few reviewers and referrers that will give you an email address that will be answered by me. Not a support staff. Contact me at riley@rwestdotcom.com and I will get right back to you.
So…I am saying to you…sign up for this before it’s not there anymore. There really are only 500 slots. And I bought one of them!
I am leaving you with this advice and question. Are you making enough money at Internet Marketing? If so, you may not need this.
From personal experience I can tell you that I may not have gotten full value out of a learning course the first time. The second time, however, I got it down pat and walked out of the room ready to win. I don’t always get it the first time!
That’s one of the neat things about owning an entire course. You can repeat it!
There is a Perfect Guarantee of your money back if you don’t like this thing for any reason. But let me tell you why I don’t like that.
I think you need to commit! Get on a path and beat feet down it! 90% of the folks trying to get into this lucrative field drop out because of two main reasons.
The big reason is poor instructional opportunities - scams, or nearly so.
The other reason is a lack of “stick-to-it-iveness”
But you do want to stick to something worth it, don’t you? This is it!
If you will start this Internet Marketing lesson program and stick with it, I, personally, will guarantee your money back if you don’t like it for any reason.
But,you have to give it your best! I’m talking to you here! It’s up to you! But we will make it as easy a course as you ever took and succeeded at!
Do this and you WILL MAKE MONEY!
Go to this place now and sign up! You will have your first lesson in minutes!
Then…stick to it! Study your brains out. You’ll win.
Thank you again,
Riley West - The Oregon pioneer making his way in the trade.
A Killer Resource That Doesn’t Take an Arm or a Leg! October 23, 2008
Posted by Riley West in : The Making of an Internet Marketer , 2commentsHello Folks:
I have bought and paid for a LOT of how to ebooks and about half of them were OK to good and a few of them were totally excellent. The totally excellent stuff is what you’ll find in the blog.
You might want to slap me around a little for not telling you about this sooner.
You see, back in the day, when I was careening from one ebook to another I fell across one book (not an ebook) that literally changed the way I saw marketing on the net. I could see clearly now. I understood. The big picture.
The man behind this is named Ken McCarthy and you would do very well to hear him. (or read him) He’s a great writer and makes it fun! But, there’s a catch. Isn’t there always?
The catch is that a big part of his information is FREE.
As it turns out this guy is one of the pre-eminent teachers of Internet Marketing Skills in the world.
I hadn’t heard of him a couple of years ago and it wouldn’t be a surprise if you haven’t either. You may not have heard of Ken but all the big name marketers have. Many of them studied under him.
Every year he has this big gathering called the System Seminar that people from all over the world come to attend. A $2500 event. Plus travel and incidentals like food.
So it’s high end stuff but it’s presented in such a way that totally sets it apart from the other things you may have read about or attended.
But I’m getting ahead of myself! Here’s the nugget! This guy hands out free information like he has to get rid of it fast!
And this information is better, often, than anything you can buy and it’s all about how to Market on the Net.
Here’s what I did. He gives out so much info in the form of mp3’s (ipod) that I just put them on my ipod and listen to them when I’m out for a walk or driving somewhere.
Each of these tapes (not really a tape but I don’t know what to call them) is about an hour long and is an interview between Ken McCarthy and one of the people who is going to be teaching their specialty at the System coming up.
What’s really great about these interviews is that they are not a pitch-fest! They are an in depth look at a certain area of Internet Marketing skills with lots of good useable, actionable tips and skills that you can take away (FREE) and use to build your business or skills or both!
I love what this man produces! I think many of you will too. This is both bedrock action info and advanced techniques that will blow you away. Exciting stuff.
Go here and sign up for the Free Pre-System Seminar. A free information series you will not regret! This will really add to your arsenal of good usable knowledge. I did it and I won’t quit doing it! It’s Free and it’s Good!
They also sell products, too. Who wouldn’t? And this Internet Marketing information is absolutely top drawer. But that’s getting ahead of ourselves. Go get the Free Pre-System Seminar right now and, please, come back here and tell me what you think. I’d love to hear it. As always you can email me at riley@rwestdotcom.com/
Thank you - Please leave a Comment!
Riley West - An Oregon pioneer making his way in the trade.
PS: Next Post: Get weekly lesson sessions that will take you from no where to making money.
How to Kickstart Your Way Into Internet Marketing -1 October 22, 2008
Posted by Riley West in : The Making of an Internet Marketer , 2commentsThis is the first chapter in what will be a multi-chapter detailed review of the new Weekly Lesson Plan program offered by Sara Brown and Tony Shepherd. It is called The KickStart Course.
This is a training program is produced by a couple of people I have been lucky enough to work with for quite a while now, and I still do. I consider them to be very high caliber instructors of Internet Marketing processes. So far, for me, they are the best.
Plus, they are easy to get along with, these two. They are folksy to a point and approachable. What I appreciate most about these two Brits is that they are very good at making money on the web and uniquely capable of telling you how to do it, too.
There are thousands of people out in the world of “make money online” that offer plans ranging from $47 to $2000 plus that are “Guaranteed” to teach you the ins and outs of marketing on the ‘net. In my experience there are none better than than these guys.
And, their program is just plain inexpensive. it might just be “Your Way“.
Before I really get going on this I’d like to demonstrate how a seemingly simple thing can get out of hand and cause frustrated newcomers to quit in droves.
First I should admit that I have bought over $5000 worth of ebooks and instructionals and, while I learned a lot in all that study, I still had to figure out dozens of little details myself.
And some of those little details can be a deal breaker.
That’s not a bad thing. it’s just the way it is.
Case in point…one day (I might have a bad nights sleep the night before) I got into a big clustercrunch about the paypal buy now buttons.
Really! I was setting up another salespage and when I got to that part of building the page that required me to go into paypal for code, I hit a brick wall.
Now, mind you, I made paypal buy now buttons before, and successfully. It would have been funny if I wasn’t in some sort of self imposed rush. I’m self employed! I don’t have to rush very often
Anyway, I got into paypal and had trouble with the code. That drug out for a while and frustrated me a little but then…then I really hit trouble.
See, after you buy something on paypal they end you up on a return to merchant page. There is a button there that says “return to merchant” on it.
Well, it would just take you back to your sales page if you let it and I knew darn well that I wanted my customer to go to the download page when he/she punched the button.
I couldn’t figure out how to do it! I couldn’t find the place in paypals extensive site that allows you to assign the “return to merchant” button a url that has your download page on it.
Simple if you can find it…impossible if you can’t.
No problem…I called paypal help! By the way that is a feat unto itself. They make finding the phone number damn near impossible and when you do find it and call you are looking at a pretty good wait!
I can practically recite their “Your phone call is important to us..blah,blah…” spiel.
Finally I got a gal who was hard to understand. Her English was a heck of a lot better than my second language is but I still had to have her repeat herself over and over.
As I tried to explain to her what I was hung up on she had to keep putting me on hold while she ran and asked someone who might know. What a horrible job. I felt sorry for her and kinda mad at the same time!
After a LOT of that, the gal came back online with an answer I knew she was reading. The essence of the answer was that there was “No way to achieve changing the url on the return to merchant page unless you resort to a custom software developer!”
I sort of raised my voice a little and said “There sure as hell is a way! It’s done all the time and even I have done it before but I guess I forgot which trapdoor to fall into.” She just read me the same answer over again..like I didn’t get it.
I said again “There is a way and it’s simple and I just can’t find it! The fact that it’s easy and you can’t even help me with it is mind bending! Can’t Paypal do better than that?
She read me the answer again! I hung up before I said something untoward.
I gave up. I had a snack. Drank a beer or two. Watched a movie. Went to bed.
I got up in the morning and said something like this to myself “I’m getting past this stupid button thing! I’ve got things to do!
So I called them again. I got a gal who was little easier to understand. Things were looking better.
I told her I couldn’t find the place to change the url in the return to merchant button.
Without hesitation she said “That’s under the profile dropdown.” There will be three columns of preferences and that feature is in the third column. It’s down toward the bottom and it’s called “website payment preferences”
I haven’t had a problem since. But that was a toughie and it shouldn’t have been.
I would bet , like a lot of other little details, that some fledgling marketers would throw up their hands and walk out mad determined to stick with their job.
Internet Marketing has lots of little details like that. I know for a fact that stops a lot of folks from getting anywhere. They just give up.
Don’t let that be you. You can learn any of the mechanical stuff like building webpages and uploading files and setting up autoresponders. You may have trouble with copy writing…some do. But you can find a workaround for copy writing.
But I think what kills off so many prospective Internet Marketers is that they just couldn’t get to that point where they could see it all, how it works, and put it together.
And that’s what I want to talk about over the next few posts because something has occurred that can change the rocky process of learning to a more calculated and smoother progression of improvement.
This is a training program that was produced by a couple of people I have been lucky enough to work with, and still do, that I consider very high caliber instructors of Internet Marketing processes. So far, for me, they are the best.
Their style of instruction works for me better than anything else I’ve done and I’ve done a LOT!
I could go on and on about how much I like the info products I have purchased from these folks, Sara and Tony in Great Britain. And I will! But not here now. This post is getting too long.
I’ll see you tomorrow and we’ll pick up where we left off with a detailed review of their new product! It could be just the thing for you. If you’d like to visit the site and familiarize yourself with what I consider to be a groundbreaking new development please do so.
Thanks again - Please leave a comment!
Riley West - An Oregon pioneer making his way in the trade
The 10 Basic Things You Need for Successful Internet Marketing. October 20, 2008
Posted by Riley West in : The Making of an Internet Marketer , 3commentsHello Folks:
Before we get into the meat of this days discussion I’m going to give you a link to free PDF called “Ten Basic Things You Need for Successful Internet Marketing.
Look at it when you get a chance. If you are looking to get into Internet Marketing you need to know what these “ten basics” are! Plus, if you purchase the PLR rights, you can put your own affiliate links into the document, Pass them around FREE and you’ll get some link pops from the people you give this to and who in turn, check out one of your links and ends up buying. This is a money-maker.
So here it is…“The Ten Basics…..”
And now todays post…
Did you ever go fishing without the bait? Did you ever try without hooks? Or a line?
You can’t fasten down your handlebars without a bolt. Or a wrench of some sort.
It’s hard to do anything without the right tools!
I could go on. I just want you to understand that there are some basic ingredients to Internet Marketing that you really can’t do without.
OK. Enough! You want to know what the ten basic things are that you need to know to be able to successfully market via the internet.
In order to have an article here that doesn’t get way too long I am going to put links into the list for additional information and resources.
With no further ado…here we go…
1. You must understand what IM is, it’s various forms, it’s jargon, and have a little grasp of the lay of the land. It’s made up in part with Affiliate Sales, Selling your own product, E mail marketing, and sales of physical products to name the most well known.
2. One really must be able to make up a simple website for themselves.
3. A beginning marketer should know what a domain name is, and how to get one. The same goes for hosting. That’s the outfit that will put your webpage up on the web with your domain name as it’s address. In this catagory you must know how to upload the files you need to make that website appear on their servers. That would be FTP software. You need to learn about that. I recommend hostgator. It’s the one I use and it has great support!
4. A student of Internet Marketing (IM) has to know about automatic email followup sales campaigns. I use Aweber. It’s the best. Almost everyone uses it. Great tutorials! Only $19.95/mo. Worth three times that.
5. You need to understand what keywords are and how to work a simple keyword tool so that Google (or someone else) can show you the keywords. Other terms for keywords are “keyword phrase”, ” long tail keywords”, or even “search query”. Additionally, you should open a Google account. It’s free and has so much cool stuff that it is a killer resource.
6. You need to know how to drive traffic to your website. You can learn all about that here. Otherwise it will just sit there, unvisited. There are various methods. One of the most popular is writing articles. When I first heard of this I was intimidated. After I had learned how to write and submit articles it was easy and it caused traffic to come to my salespages.
7. You certainly would want to know how to let people pay you for what you offer and how to collect it. (It’s automatic) Start with Paypal.
8. One should get a blog started. They are easy to do and sometimes they can substitute for a website and/or drive traffic to a website. I recommend Wordpress hosted on your account. It’s FREE!
How I did it: I signed up for Domain and Hosting at Hostgator. They are great to deal with and have the very best customer support I have encountered. That alone is BIG!
They also include a free program called Fantastico. It will install your wordpress blog effortlessly. When you get that done email me at riley@rwestdotcom.com and I will email you an ebook For FREE that tells you how to set up your blog for maximum traffic. Works for me at 24 Hour Wordpress Guru.
Tip: Don’t fall for the free hosting Wordpress offers (Or Blogger) When you have your own name and hosting you are in control. Wordpress hosting does not allow sales pages and affiliate links.
I tried it once (because it was free) and they caught me right away and sent me packing!
9. FTP! File Transfer Protocol. What a name! Someone is just trying to sound geeky. Don’t worry about it. It’s totally easy. Way easier than doing it by hand! (Yours truly tried to hang on to the old ways but finally got dragged into the 21st Century)
Use it to upload files to your hosting servers so your webpages can be on the net. There’s lots of them for sale. I use a free one! Cyberduck. Yes Cyberduck…odd name… FREE! Works Great!
For the PC/Windows crowd there is FileZilla! It’s FREE too! I’m not sure why but EVERYBODY freaks at the idea of FTP (File Transfer Protocol) At First. I guess it sounds hairy…but it’s NOT!
FTP Makes the whole process of uploading and downloading files darn near effortless! Now, I LIKE that!
10. Maybe you are one of those folks who want to be taken by the hand and carefully led down the path to Internet Marketing Success.
I don’t blame you! If this had been available when I started (and I knew about it) I would have gone this route for sure!
It’s the Internet Marketing KickStart Course! I recommend it highly.
If I had this list and the information and resource links within I would have gotten off to a lot better start.
Thank You,
Riley West - An Oregon pioneer making his way in the trade.
PS: This Report/List will stay about the same but the links to further information and resources will grow. Check back now and then.
You can download this list in the ever Popular PDF form and give it away or use as a bonus!!
It is for your personal use only. You are authorized to give it away or use as a bonus. You can not alter it in any way. You must preserve the links within.
If you would like Master Resale Rights to this list so you can sell it, give it away, put your links in it and modify it in any way you want just hit the paypal button and cruise through to the download page. It is only $7 and it comes with HTML, Source doc, license, and rights list. It’s a no brainer. You won’t get rich but you sure as heck won’t go broke, either. My recommendation…use it to get paid to compile a list! ie They Opt-in for the Free Report and now they have your links and you have their name and you KNOW what they are interested in, don’t you?
Copyright 2007 © rwestdotcom.com All Rights Reserved
Webpage Building - Learning New Stuff - Getting Things Done October 19, 2008
Posted by Riley West in : The Making of an Internet Marketer , 3commentsI’m 60 years old. Anybody could get a lot done if they had that much time to do it in. That’s what happens if you let 59 get past you.
This post is about getting things done.
The problem I see holding people back from Getting Things Done is two things. Maybe three.
One, They don’t put much into their time.
Two, They don’t have specific goals.
Three…They don’t have a step by step plan to achieve those goals.
I don’t mean I know every step I am going to take to get to my goals. I run into the same unexpected setbacks everybody else does. And I’m not going to sell you a Zig Ziglar tape. (although he is excellent)
It’s just that I stick on one step until I get it done. Get it done!
I don’t know what happened to me the other day. It was like I suddenly had big holes in my memory.
Now, I don’t always get it the first time. Does anybody? If you all say everybody does I’m going to feel really stupid because for me it’s actually like I never get it the first time.
I have trouble keeping it simple but I am determined to do so. Still getting stuff done and knowing what to do next is an artful balance that I work on every day. For me, it actually makes things interesting.
I guess you just don’t know what you don’t know and it shouldn’t be a surprise. But what yanks my chain is higher eschelon gurus selling HTGR systems centered in Internet Marketing and it’s all so elaborate. Yawn. Pause.
It’s also darned expensive.
Recently I stumbled across a promotion that had all the hallmarks of your typical giant launch and this one was a doozie. It had a large commitment built right in and was going to insure your rapid rise in earnings by determining this one thing.
This “thing” was your “major constraint” Find out what that is, get over it or get past it and get on with your life of riches.
Well, I don’t know about you, but I have so many constraints that my modus operandi has always been to seek progress in spite of my shortcomings.
Well, my major “constraint” has got to be ADD. I have had it all my life. Makes it difficult to concentrate.
So I became a list freak. It seemed to me that if I could just get all my to-dos onto a list (and not lose that list or become overwhelmed by it) I could prioritize my to-dos and just start slugging away.
Except…I’m not so hot at prioritizing. And I’m easily distracted.
I want to tell you this simple thing I do to keep my rats nest of a brain on track.
Here’s what happens to me when I don’t use this little trick.
I open my laptop and something catches my eye or I suddenly remember that I may have an answer to an email I sent yesterday or do I have some new people on my list and is my email sequence ahead of or behind…oh I think you get the picture.
My paypal account, how about clickbank, did I test that last download page, oops I didn’t check the links in that pdf, oh and even worse… I changed the name of one of the files so now I have to go all over the universe fixing those links or just say screw it or change the file name back even if it is the wrong name…
Sound familiar? You do what I’m doing up there in that last paragraph and you aren’t going anywhere very fast. Plus you are becoming a trained expert in the art of living in chaos.
That’s me. But I got a workaround. It’s simple. I say no. And I keep a good pen and paper right next to my computer so that when I know what the next best thing is that I should do to move forward I write it down there.
When I finish what I’m doing currently I move to that entry on my list. I look at it. I think “That’s the best next thing. Let’s get ‘er done. Where the best place to start. What do I do first. Go. Get on it.”
I usually have good things to do next on that list and, when it comes to my current endeavors, one of the questions I ask myself daily is “What is the best thing I can do to cinch down loose ends or move my business forward?”
For me it’s usually fix up or add some infrastructure and work on building traffic.
Is it really that simple? Just two things? Infrastructure or traffic. That’s it. Zen moment.
My house is in the woods. Time for a walk. Relax. When I come back I’ll do one of two things. Work or not work. If it’s work I’ll do one of two things. Easy boy. Whoa.
That was fun, see you next time. Comments wanted!
Wholeheartedly here,
Riley West - An Oregon pioneer making his way in the trade.
