Traffic from Article Marketing. It Works! November 14, 2008
Posted by waddy in : The Making of an Internet Marketer , add a commentHello Again:
Boy…I have a good one for you here. This will serve notice that I am more fallible than average!
I closed down a site several months back. I just hadn’t done it right and there were many things about it that no longer pleased me so …down it went.
The site had been rather quiet for some time due to me actually getting tied up into a Google adwords campaign for several months. I made some good money, about 7 to 8 thousand dollars net per month for 10 months in combination with a furniture store in my hometown that I own but don’t work in.
Well, it’s Nov of 2008 and as you know there is a big retail slowdown going on, out there in the real world. So that campaign has become unprofitable but for ten months it took me away from my interest in that other site and, right or wrong, I let it languish. I had considered it a starter site for learning purposes so I didn’t mind the idea of letting it go and starting something a lot better now that I knew more.
And I did!
But I forgot something. In 2006-2007 I had written about 30 articles and posted them to the 10 top article distribution outfits including ezinearticles, go-articles, article alley and the sort.
So I had 30 articles, written by me but forgotten, on 10 sites for about 300 links back to a website I had taken down! I had traffic! Going nowhere. What a waste. It was hundreds per day. I had changed url’s and failed to think of all that lost traffic!
I’m now in the process of converting all these articles, and rewriting bits of each, to have a link to this site that actually is up and running.
I told you a while back (appx 2-3 weeks) that I was going to push on article marketing for a while and see if I could get enough traffic to get excited about.
So, as well as converting articles I already had all over the place I started up with that new article submission service that I told you about.
It’s called www.submityourarticle.com and, so far I really like it, especially now that I am past the learning curve.
Here’s how it works. You write an article targeted to keywords you want traffic for.
Then you take your article into their section called “article leverage” where you write a few variations of your title, your intro, some random individual sentences, alternate resource boxes and article leverage takes these well done (because you did them) changes and applies them randomly across some 2000 article sites. What an idea!
I haven’t seen a traffic increase yet but I am just finishing as I write. I would expect to see something soon.
I’ll keep you posted.
In order to keep in focus what this blogs intent is here is the Mission Statement.
This blog, The Making of an Internet Marketer, is here to inform visitors about sales by way of the internet and to make money for it’s owner (yours truly) while concentrating on the basics of Internet Marketing. The basics…hear that. I found that until I had a good grounding in the basics I just couldn’t move ahead. See the link at the bottom of the page and download “The basics”
Here’s a great website software tutorial -
Here’s a great Wordpress blog tutorial.
http://rwestdotcom.com/wordpressguru/WPsalespage.html
Here’s a great Article Marketing for Targeted Traffic Tutorial
So there you have it. Webpages, Blogs, and Traffic to them.
Old school still works and works well!
Here’s to your success,
Riley West - An Oregon pioneer making his way in the trade.
PS: get the FREE “Basics” PDF here. Enjoy. Read. Learn. Do.
The Hottest Selling Stuff on the Internet! November 9, 2008
Posted by waddy in : The Making of an Internet Marketer , add a commentAnybody looking to get into Internet Marketing might be interested in what the hottest selling products are in the Internet Marketing world. If you are not interested you may not be an IM enrollee.
Here’s a shock for some folks.
It isn’t information… or ebooks…or videos.
My guess is that ebooks are a VERY small slice of what gets sold.
Take a look. If you drive down the street, a business street, what do you see?
Tire stores, cleaners, sports shops, furniture stores, pharmacies, clothing, electronics. It goes on a long ways from there. I forgot groceries, shoes, and appliances.
These alone are bigger than the whole info biz.
Every once in a while, when you are driving down that business street you’ll go past a bookstore. Tell me , what’s the ratio of bookstores to other stores?
You see, a bookstore is selling info products.
Info products small, physical products big!
If you go look at the Fortune 500 you won’t see info biz’s. Maybe after this recession shakes out you will! But not now.
Although I sell info products it is my opinion that it would be easier to get started selling real stuff. Why? For one thing people have heard of Sony so when they search for a Sony csx-2, They’ll want to see what you sell it for, also!
Hard goods…physical products…things you can hold in your hand!
You hardly ever run across a “guru” type with a headline like “Who Else Wants to Get Rich Selling Golf Balls While Sitting in a Jacuzzi with No Clothes On?”
It could be done. Fairly easily.
So, if you are thinking about building a real business selling real things for real money, AND having it be rendered down to a doable idea then please allow me to introduce you to a few people who really know this “selling physical products on the net” biz.
First to mind is Ken McCarthy. This man has a magic way of pulling the covers off “secret” money makers. I have read ALL of his stuff and I declare it to be of the highest quality instruction on the market.
The next person that comes to mind is Andy Jenkins. A great fellow I have also done business with and he really knows what he is talking about when it comes to setting up an e-commerce website or a Yahoo! store.
And then there’s Chris Malta, head of Worldwide Brands. He is the fellow motorcycle rider and head of Worldwide Brands, who knows every way there is for YOU to get ANY merchandise to sell that you could want. At prices that easily compete with the Big Guys.
I’m talking Name Brands. Like Coleman Stoves, Sony, and a thousand others
Just go have a look. Any of these men, and especially all three, can set you up!
You don’t have to buy anything…just sign up for their promotional literature and you will get the picture.
You know…it might be in my head but I think I hear the stirring of entrepenurial boots on the ground.
Go for it. There’s a whole world out there.
Thanks Again - Comments Welcome
Riley West - An Oregon Pioneer making his way in the trade.
The Internet Marketing Kickstart Course - Is it Good? November 8, 2008
Posted by waddy in : The Making of an Internet Marketer , add a commentThis is A Review of the Internet Marketing Kickstart Course.
Hello again:
I hope to give you some reasons to consider signing up for what may be the best Internet Marketing Course.
This course, to me, looks like “The One” that, if only I’d had this a couple of years ago I would be a LOT further along and better off for it.
I expected this. Sara Brown and Tony Shepherd have impressed me to the point that I have purchased almost all of their work and have been applying it assiduously since.
What it is that I like about them..and maybe as it applies to following their instructions…is that they are very clear in their explanations and instructions.
And, I have to tell you, that, is a breath of fresh air.
If you are reading this post you want to know “Why them? Why KickStart? Why should I devote myself to their course of lessons when there are alternatives?”
Let me tell you what happened to me at first, through the winter of ‘06. I was totally unexposed to this world.
I got hung up in the pitch pages and kept leaping from plan to plan savoring the sales page and not doing much with the content, when there was some.
I did that for a while and spent a couple thousand dollars before you’d know it and I had 50 ebooks, a whole bunch of Internet Marketing trivia in my head and no way to put it to work.
I wanted to sell something. I have been in sales and marketing for 35 years and this is sales and marketing…only with a big twist. And I didn’t know how to do it.
In 2007 I ran across Ken McCarthy. I thought his writing and products were the very thing that would get me to making money and I still think maybe they are.
But it’s expensive, high end, and not for everybody. That’s where I learned all about Autoresponders, Domain Names, Hosting, Market Research, Copy writing, E mail marketing, and lots of other things…not the least of which was Google Adwords.
So when I came out of there I really had a head full. And I was down another 3 or 4 thousand bucks. Really. I bought one CD set for $1000 exact and others and…well…it adds up fast!
Now I still didn’t know what to do. But my interest is in sales and marketing and now I wanted to apply my Internet skills to leverage that marketing knowledge to make money.
Right then I decided to sort of “Fake” my way through building a business! I got a domain name and Hosting on Yahoo. I was calling my business “The Official Internet Income Guide” There are still vestiges of it floating around. No money though.
I slapped together a bunch of articles (about 30) and hand submitted them to about 6 directories - all the best…Like Ezinearticles and GoArticles…etc.
Wham! I had traffic. Oops…I’d better get a string of emails put together and I put affiliate links in there…products I had used and thought were good.
It was all a little off. I was dismayed that I was selling nothing. I was building a list but they weren’t buying. I guess I didn’t know how to offer it to them.
Before I had time to get this sorted out I’d spent another 2 thousand bucks and was starting to feel…well…stupid. Or at least like I had gone down the road wrong and should have seen it sooner.
Then I ran across a gig doing Google Adwords for a bricks and mortar store in my little town in Oregon. Wow! That worked! I made back ten times what I’d lost on the previous venture and I just sort of forgot about the website and the list.
The adwords job is locked down and ongoing and by now almost no work. Cool!
But that’s not why I came here. I came here to build an Internet Marketing Business and I am on my way.
I ran across Sara Brown and Tony Shepherd and something clicked. It helped that I had some experience prior but when I saw what they had to offer and how they offered it I decided right there that I was going to emulate them and that’s what I’ve been doing for some time now.
They’re who I want to be when I grow up! I feel like I’m on the right track.
So when they came out with their course “KickStart” (which sounds good to an old motorcycle freak) I decided to jump right into it and to chronicle my progress through the course right here in the blog.
I can tell you this so far.
The material is excellent and thorough AND fun to read. That’s the hallmark of excellence if you ask me.
Oh, and so far, The right content for bringing newcomers along from the start.
I’ll cover more about the content in the next post.
Thank you - and, as always, comments welcome.
Riley West - An Oregon pioneer making his way in the trade.
The “Basics” of Internet Marketing November 5, 2008
Posted by waddy in : The Making of an Internet Marketer , add a commentHello Again:
What are the basics of Internet Marketing?
I say it’s putting the right offer in front of the right people by means of the Internet.
Still, I think we can paint a little picture here that may simplify the concept of Internet Marketing for you.
Let’s say you already know how to handle getting a webpage up. Let’s put a good offer on that webpage selling something people need and want. (Two different things…need and want)
Once you have the offer up and running with an autoresponder it’s time to get down to the real business. Yes! Up until this point we were only talking infrastucture!
Infrastructure is important because it’s the “setup” that let’s you run automatically. That’s important because you can hardly do without it. But guess what “it” can’t do without.
Traffic. Better yet Targeted Traffic. People coming to your website.
Targeted traffic is when people with bald tires are shown a new tire offer.
So how do we get targeted traffic in numbers big enough to sell something. Well, what’s that, for example?
I’ve seen it so often it must be true. Conversion rates rarely exceed 5%…more often 1-2%.
So if you want to sell 10 of these things (in your webpage offer) you must get a thousand people to come to your site AND they have to be the type of person (traffic) that wants what your offer.
So traffic…Targeted Traffic is what you need to work on. Lately I’ve been getting into that and I’m starting to make some progress.
But traffic is what you need after you have your infrastructure in place! That would put you in the market for Website Creation, Offers, Hosting and Domains, and Autoresponders!
You see… until you have the infrastructure in place you don’t need traffic. Unless you are generating traffic for someone else’s offer, which happens a lot, but I’m not going there right now.
After you have the structure in place you have to get the traffic! So you can get to that place where the simplest equation describing Internet Marketing dwells.
It’s here that the money is made… Traffic + Conversion = Sales. Think about it.
You get your offer all rigged up and ready to go. You drive Targeted Traffic to it. Some of that traffic convert into sales and you are on your way. Selling and building a list.
Don’t forget about the list. Customers that have visited your site and especially those who purchased, are likely to buy from you again. Unless you fail to treat them like you would want to be treated.
If you are in need of the skills necessary for success in IM and you’d also like to see the “big picture” I recommend the Internet Marketing Kickstart Course.
If you need website skills you should see this… WEBSITE!
If you need Hosting and Domains you should see this….HOSTING AND DOMAINS.
If you need an autoresponder you should see this….AWEBER!
If you need a List of the Basics, this is Good and This is FREE!
If you need Traffic you should consider this…ARTICLE MARKETING TUTORIAL
If you’d like a blog like this one that attracts it’s own targeted traffic then you’ll want to look at this…..WORDPRESS TUTORIAL
Well, that’s pretty straightforward…which is what you get here.
That’s it for today - Thank you - Please, leave a comment!
Riley West - An Oregon pioneer making his way in the trade.
Are Blogs Old School - Can Article Marketing get you Traffic? November 3, 2008
Posted by waddy in : The Making of an Internet Marketer , add a commentHello Folks:
I read something that disturbed me this morning. It was an RSS rant that, essentially, said blogging is dead.
And I’m not going to get into it because I don’t know. I HOPE it is still a viable means of distributing information because I just started in September. (With a blog)
I will tell you where to read the article (I’m not all up on feeds yet but it came into me Nov 3 2008.
Go here if interested…but first…I am so technically messed up that it took me 5 minutes to find the RSS feed, then NOT KNOW how to feed it to you, so I uploaded to a website at Yahoo where I can upload a file, by hand, not FTP, in one or two minutes.
That’s old school and that’s me.
By the way if someone could tell me how to get this RSS thing going I’d appreciate it! Leave a comment and I’ll get right back to you.
Here’s the link to the article AND a side link to an article about the article.
Man, I’ll tell you what. Other people have more hours in the day or they are one heck of a lot more efficient.
Still, I gotta tell you that old age and treachery are formidably powerful in the face of youth and optimism.
But this isn’t what I came here to write about.
I guess this is going to be one of those post where I never get around to making a point or giving out content someone would care about.
Wait! There is something we could start looking at.
In my last post I was going on about getting targeted traffic to the blog with articles. I’m going to document my success or failure on a page here…not a post. This may take a while.
So, anyway, I fired off one article on the subject I’m interested in and that is “Is Article Marketing the Targeted Traffic Tool They Say it Is?”
I have, on this blog, an Article Marketing Tutorial that is just excellent and I thought I’d see if people who are typing in “Article Marketing” or “Targeted Traffic” would be interested in this tutorial.
It’s a neat experiment, especially if I manage to sell a few of them!
Here’s where we are so far… The Offer is hosted right here.
The First Article has been written and is at Ezinearticles (link above). I had submission issues but I hear they are the fussiest one.
And today I’m sending the article out broadcast via Isnare. Hundreds of publishers.
We’ll see what happens. The two webpages of that offer are rigged with Google Analytics so we should know everything.
The rest of my comments regarding this whole Internet Marketing Oriented Blog + Article Marketing + Article Marketing Tutorial Might Equal Sales thing will be on it’s own page so look for it there.
See you back here soon - Comments Welcome and Needed,
Riley West - An Oregon pioneer making his way in the trade.
Testing for Targeted Traffic With Article Marketing November 1, 2008
Posted by waddy in : The Making of an Internet Marketer , add a commentHello Folks:
When I got up this morning this idea was already in my head. The idea I have is to write this post documenting what should be a positive traffic generation exercise.
It’s good old article writing.
I’ve done it many times but I never did it enough. I didn’t distribute enough articles. There are experts in this field who say that 3 articles a day is needed. Wow! And, when you take that times 25 article distribution sites that’s 75 articles per day.
Well, the gloves have left my face red, and the gauntlet is thrown down. We duel at dawn. I hope it’s nice weather.
I don’t yet know how I’d accomplish that but I am going to find a way to make article marketing bring targeted traffic to an offer on this blog and make money.
After all, this is a blog about making money!
So, first of all I am going to drive traffic to my tutorial on Article Marketing that is sprinkled around these pages. You can see it here.
If nothing else I get a few more sales BUT I’m going to tell you exactly what I did, which will include a professional article submission service.
There’s a lot to this and I am no way an expert, but there are issues.
Some people worry that you can’t put the same article out there to various article distribution outfits because of the duplicate content penalty. If there is one.
Other people are concerned that links back from a bunch of low page rank article sites will negatively impact you directly resulting in lowered page rank for you!
I’ve heard it argued both ways and I’m tired of it.
If duplicate content is punished by Google in some way how can it be that there is so much of it out there? Look at the news sites…they all have the same content!
Oh well, all I want is buying traffic and I’m going to go get it this way for now and if you want to follow along here I’ll post almost daily about it…BUT…I don’t want this blog to become an article marketing only blog.
A couple of years back, way before I was ready, I put up a website that had pretty good content around Internet Marketing and a few affiliate offers. I also had the basic autoresponder building a list and I felt like I was giving it a good try.
Then I ran into a Google Adwords gig that tied me up for months! I just let the site die. I don’t recommend that. Now I’m a believer that you should have a core business and that any work you do should be to build that business!
At least for a while! If it’s hard to succeed at one business how hard is it to succeed at two? I think the difficulty for me, at first especially, would be exponentially more difficult. I’m only guessing but I have two dogs. Little wiener dogs.
For a while we only had one. Then we lost him! One of our relatives rushed us over a replacement wiener dog. Then we found the lost one! Now we had two.
Why am I telling you this? Because I sometimes have trouble staying on track, but this dog thing made me state that one dog is the hassle of one dog but two dogs is 4 times the hassle since we imputed that dog hassles go up as the square of the number of dogs.
Then our son, who has a wiener dog, had to board the little devil at our house while he (our son) tried to recuperate from a horrible motorcycle accident. It took him a whole year to get back to 90% of what he was before the crash. And we had his great little wiener dog for six months!
That was when I discovered that 3 dogs is 9 times the hassle of one dog but only about twice the hassle of two dogs.
Anyway, for now at least this blog and it’s attendant work load are the only thing I’m doing for a while.
Believe or not this post is about article writing for targeted traffic. The only experience I have with this is the 30 articles I wrote and submitted in the course of two months about a year and a half ago.
Even though I did it as an amateur and without guidance the posting of 30 articles to about 8 directories caused lots of traffic. But I didn’t do it right and now I know that. More important is that I now know where to get the exact advice on how to do it right so I’m just going to follow that and report to you the results.
It should be interesting. I’m going to put the reporting on a page and not a post. It’d get too messy otherwise.
So, yesterday I submitted the first two articles written in the way this new tutorial tells me to so we are on the way. Now, I only started and only submitted to Ezinearticles. I have accounts at the top ten article distribution outfits that i set up a couple years back so I’m good to go, and, in a few days, I’m going to use a professional article submitter outfit and try to amp this thing up!
So, let’s see how it goes. Here’s the Tutorial sales page.
Thanks again - as always…please leave comments.
Riley West - An Oregon pioneer making his way in the trade.
Internet Marketing Pilots Checklist October 31, 2008
Posted by waddy in : The Making of an Internet Marketer , add a commentHello again:
One of the things I really don’t like is having to do things over because I didn’t do it correctly the first time.
But we all know that Men don’t like instructions.
Still…maybe they can live with a checklist, since many of our hero’s do.
People like Pilots, Submarine Commanders. That sort of people.
Sometimes I get my infrastructure all up, files named, links out all over, etc.
And then…something is screwed up!
Have you ever had to go all the way back redoing links? I have. Watch out! It gets ugly. But you just plow through it. Maybe after a beer or two and a nights sleep.
You see, sometimes I get ahead of myself.
It happened again today and I just have to put a stop to it. It’s maddening.
30 years ago I was a pilot. I knew how to fly those planes and I did so all over the Western United States. I was proud of my expertise and skills. And I loved doing it!
And I loved the view. And the time compression. We live in Oregon and have many friends in California and Montana. We could get to the Bay Area in 2 hours. LA …2 more. Fast. But, as usual, I digress.
Right now, today, even though I haven’t flown a plane for nearly 20 years I am certain that I could just walk out on the tarmac and take off…and come back. Alive. It would be fun. I should go do it. I still have my certificate.
I might not have any passengers, tho.
One of the secrets pilots swear by is a checklist. It’s required. A forgotten check item could kill you. I used the checklist almost everytime.
Actually I only forgot once and sure enough, I took off with my seatbelt not fastened. Worse, it was hanging outside the door about 3 feet!
I didn’t notice because I had my headphones on (they call them Clarks) and I couldn’t hear the fearsome racket that was frightening the sweat and her last two years, out of my grandmother in the rear seat!)
The belt with the big old chrome buckle on it was hanging outside my door and trailing back…banging like hell on the planes aluminum fuselage. It had prop wind and ambient wind, and it was ‘rippin” at 100 miles per hour.
Grandma hated that sound and I couldn’t hear her protesting in the back seat.
So I took off the headphones and suddenly I could hear her screaming and the ungodly loud racket of the seatbelt denting the side of my plane and wrecking the paint!
Grandma didn’t get back into the plane again, and she never asked again, and I don’t think I asked her anymore. I knew. She didn’t trust me anymore.
So, I’m going to make a Checklist for Internet Marketing Infrastructure Installation.
Because I can get really fouled up!
Think of all the things you have to do to get a sales page up and some traffic headed to it. I have actually started the traffic before I was ready…oops!
Let’s see…Gotta make the Salespage. Did that.
Paypal Buy Now Buttons
Put the right url in the return to merchant button
Test that.
Gotta make the Download Page
test all the links.
Spell check
Upload it and record the addresses
Make a webform for the autoresponder.
Check that.
Put in a couple of AR units to buy time.
You know what? That list isn’t going to do. It’s not complete enough or detailed enough to be bulletproof.
So, I am going to ask you folks to leave a comment that might go like this…Riley, here’s one…”test the whole system all the way to the download page” or “Opt in and test that!” Whatever. We have all experienced getting out of order.
We’ll get together a working Internet Marketing Pilots Checklist.
By the way, this would make a saleable product to the legions of newcomers to Internet Marketing that wash up on our shores everyday.
If you had the checklist ready to go in numbers, you’d just have to stand in the right place on the beach.
Checklist. Don’t leave home without it!
Thanks again - and please, leave comments!
Riley West - An Oregon pioneer making his way in the trade.
How to Get Started in Internet Marketing. October 31, 2008
Posted by waddy in : The Making of an Internet Marketer , add a commentHello again:
There are undoubtedly many ways to start in Internet Marketing (IM) and the one I picked was to go to a sort of Online Internet Marketing School. Actually, more than one.
It was here that I was exposed to concepts such as Markets in general, specific markets, and how to reach them.
I was overwhelmed at first by too much information. There is a lot to learn. I wanted simplification. Slowly, I learned to simplify things for myself.
If you want to indulge in a super simple description of IM there is “Sales by means of the “net”.
And there’s others such as…”Put a good offer in front of the right eyeballs” or the shortest, and most succinct is “Traffic + Conversion = Sales.”
At first, because I knew so little, I was attracted to the affiliate sales method because it is so straightforward. But I was put off by Google Adwords. It intimidated me.
As an aside, I dug into Google Adwords last year and fired up some campaigns. Several were dogs and a couple were great. I had one Google campaign that generated a net profit of $60,500.
I am going to go into detail on how I made that happen in a future post. (I’m still editing it) If it worked for me there is no reason why it wouldn’t work for others.
But, back to the subject of this post which is how to get started in Internet Marketing. I recommend going to school (Internet Marketing School) and getting an education under you belt.
After acquiring the knowledge and skills needed to engage in IM you’ll be able to see what I see now. That is that there is a LOT OF WAYS to make money by means of the ‘net.
I’ve heard a lot of advice and one recommendation now sticks in my mind. If I had heeded this
guidance further back I would have done much better.
And that advice was given to me by one of the Guru’s I hold in the highest regard, and that man is named Ken McCarthy, the creator the System Seminar Internet Marketing Training.
He said, (may not be a perfect quote) that once you have the basics learned and are “in the game” in any way you are a player and way ahead of the masses.
So, the take away from this is…Learn the Basics, pick a way you’d like to go, and go do it! Once you are up and running you are probably only a few “tweaks” away from really hitting it.
One other thing. As you are acquiring your knowledge and skills, demand quality.
I think, if I was doing my best to guide someone to quality education and help it would be
1. Ken McCarthy’s System Trainings. His free info is better than most of the stuff you can purchase.
2. Sara Brown and Tony Shepherd’s “KickStart” program. This big folks - just go look!
3. And, for general education and support for a one time small fee for life - Profit Lance.
These are the one’s I settled into and I am still using all three. Probably always will.
By the way, this blog contains lots of pointers and advice geared to the Newcomers and some more advanced as well. I am the only voice in this blog at this time and have only been at it for a short time. The blog I mean. I say that because it surprises me how much good content, actionable information, and well considered resources are posted here.
I am also surprised at the amount of traffic coming to this blog.
This blog contains only that which I have actually done. Some of it was good, some just stupid and, fortunately, my Internet Marketing efforts are improving almost daily.
If I haven’t used it and benefited from it (or failed!) you won’t find it in here. More on that later.
Go get what you need!
Oh…one more thing. I have a FREE PDF titled (appropriately) The 10 Basic Things You Need to Succeed in Internet Marketing. Just click on the title to download! You are going to like it.
Well, that’s all for now - as always comments welcome.
Riley West - An Oregon pioneer making his way in the trade.
How to Get Targeted Traffic From Article Marketing October 29, 2008
Posted by waddy in : The Making of an Internet Marketer , add a commentHow to Get Targeted Traffic From Article Marketing
Articles can be a very effective force in driving traffic to a website.
A full description of how to use articles for targeted traffic generation is not possible in this short article. But I have a workaround for that.
If an article is constructed correctly and placed on article directories, it will get picked up by Google and others and offered up in the SERP’s. Search Engine Page Results. Google loves relevancy more than anything, so here are the things to do to insure relevancy.
First, here is what I call the relevancy chain. “First someone looks for “Article Marketing” as their Search Query…Google serves up “Article marketing” info…which will be SERP’s 1-10 (first page). One of those results is your article which links to your Article Marketing Course Salespage. Man, that’s hard to say out loud.
Let’s say you want to sell an Article Marketing Course that you have on a website offering.
Well, lets start with the title. I wouldn’t use “An Article Marketing Course that will Work for You!
I’d use “Is Article Marketing the Targeted Traffic Tool They Say it Is?”
You see, your article and it’s title have to contain around five percent of the keywords you are targeting. I’d pick “Article Marketing” and “Targeted Traffic.”
Google will consider your article for “article” “Marketing” “article marketing” “Targeted” “Traffic” and “Targeted traffic”.
Well, there are going to be a whole LOT of searchers for those keywords and phrases. And I’ll bet there are a lot of buyers in among those searchers!
Next is Content. Content is King they say. You can’t just have keywords with dumb filler in between.
The article has to read well (Don’t alow typos!) and give useful information about, in this case, article marketing.
One more content consideration. Keyword density. I’ve heard 5% is fine…maybe even %10. Don’t over do it. Make the keywords flow like they normally would. Don’t “force” the keywords but don’t underutilise them, either.
So to sum up this article, I’d say that the 4 most important things are…
1. Make the title catchy and have the main keyword in it.
2. Have enough, but not too much, frequency of the keywords in your body text.
3. Have good content, well written and informative. Entertaining even, if you can! Know any good jokes? Just kidding!
4. Have a link to where you want them to go. And that had better be a good, relevant offer!
5. The resource box! This is your chance baby! Talk yourself up a little and give them good working links to somewhere YOU want them to go. Best advice I can give you? Just do it.
For a primo example of a good relevant article to offer link, try this!
Thank you once again - comments welcome!
Riley West
An Oregon pioneer making his way in the trade.
Keywords are Too Important to Ignore. October 25, 2008
Posted by waddy in : The Making of an Internet Marketer , 1 comment so farI didn’t like the idea of “keyword research” when I first heard about it.
They were all telling me the same thing. They told me to “drill down” into niches and sub niches to get the low competition keywords that would give me the competitive edge.
It bored me.
Yet, I wanted to at first. I just didn’t get it.
Small things often surprise me. I remember when I first got into one of the Online Internet Marketing Schools I was really hazy about keywords and what they were for.
I was hazy and confused about everything!
I’d think “Who knows what this whole “keyword” thing is about.” It was hard for me and I’m not sure why, but, I don’t do well the first time through.
Later, when I found out that they were simply what searchers typed in when they were looking for information, I started to “get it”.
Google keeps all these searches in a huge database. You can search it to find search terms to make your webpage or article “findable”.
So you write an article about building simple websites. Or structure a website or blog to be found by those searchers who want to find “simple websites“.
Here it is. Google has saved every search phrase since the dawn of time.
If some searcher (and there are millions) types in “simple websites” he is likely to find your article or website about building simple websites.
If you have something that can help the searcher regarding simple website building you now have the opportunity to meet them right when they are in the mindset. After all they just typed it in. That’s timing!
Well, there is a lot more to keywords and almost ALL of it can be made to be productive for YOU. After all, a seller does have to meet a buyer…right?
So… if you want to be an Internet Marketer you can see that keywords often ARE the KEY!
I’ll see you on the road to success,
Riley West - An Oregon Pioneer making his way in the trade.
PS: There are “straightforward” ways to make money on the web.
Here is one…..WEBPAGE SALES!
Here is another….THE 10 BASICS
And another good MONEY MAKER….
More will be along soon, and it will be only the best, most basic, instruction geared toward making money on the ‘net!
“Opportunity is missed by most people because it is dressed in overalls and looks like work.”
Thomas Edison
